CaratLane has unveiled a new Polki jewellery collection, bringing together the timeless appeal of uncut natural diamonds with contemporary design sensibilities aimed at modern consumers. […]
Author: The Founder
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Polycab honours electricians with new campaign
Polycab India has unveiled a new digital campaign ahead of Electricians’ Day on June 10, celebrating the dedication and expertise of electricians who play a […]
Omnicom Media Group wins SBI digital mandate
Omnicom Media Group India has been appointed as the digital marketing partner for State Bank of India (SBI) following a competitive pitch process, according to […]
Centerfruit brings back iconic humour in new campaign
Centerfruit has unveiled a new advertising campaign under its iconic ‘Kaisi Jeebh Laplapayee’ platform, introducing a wedding-themed film that continues the brand’s long-standing association with […]
Catch launches Bengal-focused campaign for Haldi
Catch Salt & Spices has launched a new regional campaign for Catch Haldi in West Bengal, featuring actor Subhashree Ganguly. The initiative marks the brand’s […]
Ogilvy Group combines Grey and 82.5 Communications
The Ogilvy Group has announced the integration of Grey and 82.5 Communications to form Grey 82.5, a strategic move aimed at strengthening its second agency […]
Phoenix Marketcity strengthens visibility through metro branding
Phoenix Marketcity Mumbai has unveiled a strategic branding initiative in collaboration with Mumbai Metro, under which Jagruti Nagar Metro Station has been rebranded as Phoenix […]
Servotech launches solar awareness campaign with Sonu Sood
Servotech Renewable Power System has launched a new advertising campaign, ‘Raho Roshan, Bina Tension’, featuring actor Sonu Sood as part of its efforts to promote […]
Bodhi Tree Multimedia posts strong annual growth
Bodhi Tree Multimedia has reported a strong financial performance for FY26, driven by growth in content production, expanding platform partnerships and strategic investments aimed at […]
VIP unveils new luggage range with Travel VIP campaign
VIP has introduced its new “Travel VIP” campaign along with the launch of three luggage collections – VIP Classic, VIP Flex, and VIP Pod. Conceptualised […]