Asian Footwears has unveiled its new ‘Mojo Clay’ sneaker campaign centred around user-generated content, social media interaction, and collectable-led experiences as part of the launch […]
Author: The Founder
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AnyMind Group launches AI-powered platform to help Indian brands enter Japan
AnyMind Group has announced the launch of AnyAI OMO, an AI agent-powered platform aimed at helping brands bridge online marketing activity with offline retail sales […]
Asian Paints highlights dampness issues through ‘Uninvited Guest’ campaign
Asian Paints has unveiled a new advertising campaign that personifies water marks and damp patches as an “uninvited guest” disrupting the comfort and appearance of […]
Sanjoya and Everstylish bring CGI jewellery campaigns to Indian landmarks
Sanjoya and Everstylish have introduced a CGI-led visual campaign that reimagines jewellery advertising by placing oversized Kashmiri jhumkas across prominent landmarks in Indian cities. The […]
Hocco unveils ‘Dimaag Unhi Pe Atke’ campaign with humour-led storytelling
Hocco has rolled out a new advertising campaign titled ‘Dimaag Unhi Pe Atke’, centred around humorous and relatable situations where people find themselves constantly thinking […]
Glen showcases ‘Apnapan’ through everyday family moments in new campaign
Glen Appliances has unveiled a new advertising campaign that captures the emotional essence of Indian homes through everyday family interactions and shared experiences. Built around […]
Reliance resQ campaign highlights everyday household sacrifices in new ad film
Reliance resQ has unveiled a new advertising film that focuses on the subtle “little sacrifices” made within Indian households when essential appliances suddenly stop working, […]
Catch Spices rolls out new TVC for sprinkler range featuring Akshay Kumar
DS Group’s Catch Salt & Spices has unveiled its latest TVC for the Catch Sprinklers range, marking actor Akshay Kumar’s first appearance in this category, […]
Popeyes expands India growth strategy with focus on premium mall locations
Popeyes India has strengthened its expansion strategy in India with a focused approach towards premium retail locations, product differentiation, and customer experience as the brand […]
The real gap in finance is not knowledge, but confidence
Dhanvesttor’s vision is to develop women into “finance-confident individuals.” How do financial confidence and financial literacy differ, and why does that distinction matter? Financial literacy […]