Servotech Renewable Power System has launched a new advertising campaign, ‘Raho Roshan, Bina Tension’, featuring actor Sonu Sood as part of its efforts to promote rooftop solar solutions among Indian households.
Created by Shakti Sagar Productions, the campaign will be rolled out across digital, OTT, television, connected TV and social media platforms, with the initial launch taking place on JioHotstar. The initiative is aimed at creating greater awareness about renewable energy adoption and its potential impact on household expenses.
Set in a nostalgic 1990s-inspired environment, the campaign film features Sonu Sood in a dual role, portraying two brothers engaged in a conversation about the challenges and costs of managing a household. As the discussion unfolds, the film reveals how a rooftop solar installation has helped reduce electricity expenses, offering a practical solution to rising utility costs.
Using humour and relatable family situations, the campaign seeks to simplify the conversation around solar energy while demonstrating its financial benefits for consumers. The film concludes with the tagline, “Raho Roshan, Bina Tension”, reinforcing the message of affordable and stress-free energy consumption.
Speaking on the launch, Rishabh Bhatia, Head of Digital Marketing, Servotech Renewable, said, “’Raho Roshan Bina Tension’ is a campaign built on nostalgia, humour, and relatability, emotions that connect deeply with Indian families. Working with Sonu Sood was an incredible experience as he brought both authenticity and charm to the narrative. Through this TVC, we wanted to simplify the conversation around solar adoption and show how renewable energy can genuinely ease everyday financial stress. This campaign is an important step in strengthening Servotech’s positioning as a household solar brand for modern India.”
Sharing the company’s vision, Prabhutva Tiwari, PR & Marcom Head, Servotech Renewable, said, “With ‘Raho Roshan, Bina Tension’, our objective was to create a storyline that feels entertaining yet meaningful for everyday consumers. Known for his strong connection with Indian audiences and his impactful public image, Sonu Sood brings authenticity, relatability, and mass appeal to the campaign. This is just the beginning, and we are already working on more engaging TVC campaigns for our other product lines that will be launched very soon.”
Through the campaign, Servotech aims to strengthen consumer awareness around renewable energy solutions while positioning rooftop solar systems as a practical and cost-effective choice for modern households.
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