Mondelez India has unveiled its latest offering, Oreo Golden, introducing a vanilla-inspired twist to its iconic cookie experience in the Indian market. The new variant […]
Author: The Founder
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True Balance launches humour-led campaign around everyday financial challenges
True Balance has launched a new campaign focused on everyday financial situations, highlighting moments when consumers face unexpected expenses and urgent monetary requirements. The campaign […]
Abbott unveils new campaign promoting nutrition and strength for healthy living
Abbott has launched its new “Strength to Live Your Dreams” campaign aimed at promoting healthy ageing and highlighting the role of nutrition in supporting strength, […]
HealthQuad invests in LifeSigns to expand AI-led predictive patient monitoring
HealthQuad has announced an investment in LifeSigns, an AI-powered remote patient monitoring platform focused on predictive healthcare solutions. The investment aligns with HealthQuad’s healthcare innovation-led […]
Disney shares rise 7 per cent after revenue beats expectations
The Walt Disney Company has reported quarterly revenue of US$25.17 billion, surpassing Wall Street expectations, as growth in its streaming and theme park businesses helped […]
Netflix Awards Rs 300 crore media mandate to Initiative India
Netflix has awarded its media mandate to Initiative India, part of Omnicom Media Group, after a multi-agency pitch process for the streaming platform’s estimated Rs […]
Alliance Media expands Uganda presence with acquisition of Brandit Outdoor
Alliance Media has acquired Brandit Outdoor, a Kampala-based out-of-home advertising operator, further expanding its presence in East Africa’s growing OOH market. Financial details of the […]
Creative quality plays a critical role in OOH campaign success
Clear Channel Outdoor and Super Optimal have released a new analysis indicating that creative quality is emerging as a major factor influencing the performance of […]
RBI Regional Director calls for stronger governance in Cooperative Banks
Reserve Bank of India Regional Director for Andhra Pradesh, Attah Omar Basheer, has emphasised the need for stronger governance and regulatory compliance in cooperative banks, […]
boAt’s Mother’s Day campaign uses AI humour to reflect modern family dynamics
boAt has struck an emotional chord with its latest Mother’s Day campaign, using humour and artificial intelligence to spotlight a familiar reality in many Indian […]