GIVA has introduced a fresh Raksha Bandhan campaign, ‘Furever Sibling’, alongside the launch of its new Pet Collection, expanding the festival’s traditional sibling celebration to […]
Author: The Founder
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ThinkROI drives Indifeast brand launch
ThinkROI has conceptualised and executed the integrated launch campaign for Indifeast, the new staples and ready-to-cook brand from Dhariwal Food, a part of the Manikchand […]
WolfzHowl launches Good Wolf for social impact
WolfzHowl Strategic Instigations has launched Good Wolf, a specialised practice dedicated to helping organisations create measurable and lasting behaviour change across social development, sustainability and […]
Benevolve launches MOSAIX skills intelligence platform
Benevolve has launched MOSAIX, a cloud-based self-service skills intelligence platform designed to help organizations strengthen workforce planning, talent development and AI readiness through a unified […]
Birla Opus Paints launches campaign highlighting 10 per cent free paint offer
Birla Opus Paints has launched a new integrated campaign to promote its ’10 per cent Free Paint’ offer, highlighting how increasing painting costs influence household […]
Myntra enhances its platform with AI-powered customer and seller solutions
Myntra has announced the next phase of its AI-led technology expansion, integrating artificial intelligence across customer discovery, seller onboarding, catalogue infrastructure and product development to […]
CERA launches a campaign with Kirti Sanon as its new Brand Ambassador
Cera Sanitaryware has appointed actor Kriti Sanon as its brand ambassador and launched a nationwide campaign, ‘Your Moment of CERA’, reinforcing its positioning as a […]
Godrej Agrovet appoints Gaurav Pande as CEO of Creamline Dairy
Godrej Agrovet Ltd. has appointed Gaurav Pande as the Chief Executive Officer of Creamline Dairy Products Limited, the company behind the Godrej Jersey dairy brand, […]
Parle-G launches campaign celebrating Jagannath Rath Yatra
Parle-G has launched a new campaign centred on the Jagannath Rath Yatra, celebrating the festival’s values of faith, compassion and selfless service through a heartfelt […]
CoverSure enters India Book of Records with nationwide insurance awareness campaign
CoverSure has been recognised by the India Book of Records for conducting the largest insurance awareness campaign using inland letters through its nationwide initiative, #ChitthiAayiHai. […]