Wipro Consumer Care International (WCCI) has signed a definitive agreement to acquire 100 per cent shareholding of Philippines-based S Brands Consumer Care Inc. (S Brands), […]
Author: The Founder
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Coca-Cola unveils new global visual identity across 200 markets
The Coca-Cola Company has announced a new global visual identity system for the Coca-Cola brand, aimed at delivering a more consistent brand experience across nearly […]
Omaxe Chowk launches ‘Rain Outside. Chowk Inside.’ monsoon campaign
Omaxe Chowk, Chandni Chowk, has launched its month-long ‘Rain Outside. Chowk Inside.’ campaign, inviting visitors to enjoy shopping, dining and family experiences in an indoor […]
Sony unveils KBC season 18 with ‘Sochna Padega’ theme
Sony Pictures Networks India (SPNI) and Amitabh Bachchan have announced Kaun Banega Crorepati (KBC) Season 18, introducing the new season with the theme ‘Sochna Padega’. […]
GIVA brings pets into Raksha Bandhan celebrations with new campaign
GIVA has introduced a fresh Raksha Bandhan campaign, ‘Furever Sibling’, alongside the launch of its new Pet Collection, expanding the festival’s traditional sibling celebration to […]
ThinkROI drives Indifeast brand launch
ThinkROI has conceptualised and executed the integrated launch campaign for Indifeast, the new staples and ready-to-cook brand from Dhariwal Food, a part of the Manikchand […]
WolfzHowl launches Good Wolf for social impact
WolfzHowl Strategic Instigations has launched Good Wolf, a specialised practice dedicated to helping organisations create measurable and lasting behaviour change across social development, sustainability and […]
Benevolve launches MOSAIX skills intelligence platform
Benevolve has launched MOSAIX, a cloud-based self-service skills intelligence platform designed to help organizations strengthen workforce planning, talent development and AI readiness through a unified […]
Birla Opus Paints launches campaign highlighting 10 per cent free paint offer
Birla Opus Paints has launched a new integrated campaign to promote its ’10 per cent Free Paint’ offer, highlighting how increasing painting costs influence household […]
Myntra enhances its platform with AI-powered customer and seller solutions
Myntra has announced the next phase of its AI-led technology expansion, integrating artificial intelligence across customer discovery, seller onboarding, catalogue infrastructure and product development to […]