Muzz has launched a new campaign across India, combining social media communication with outdoor advertising in Mumbai. The campaign uses humour and a familiar cultural reference to spark conversations around being single, marriage expectations and finding a life partner.
The campaign centres on the line, “Single rehna Salman Bhai par jachta hai, aap par nahi”, a playful reference to Bollywood superstar Salman Khan. It draws on a sentiment familiar to many Indians, where being single may be celebrated in popular culture, while the pressure to find a life partner remains part of everyday conversations, particularly within families and social circles.
The campaign is being rolled out across Muzz’s social media platforms in India, while outdoor advertising is currently running across Mumbai.
Commenting on the campaign, Shahzad Younas, Founder and CEO, Muzz, said, “The journey to finding a life partner can come with a lot of expectations, opinions and, sometimes, pressure. At Muzz, we believe that finding someone should be about making a meaningful connection on your own terms, while staying true to your faith and values. With this campaign, we wanted to use humour and a familiar cultural reference to start a conversation that people can relate to. Our aim is to make the journey to marriage feel more approachable and help people discover a platform built around what they are genuinely looking for.”
Muzz has a global community of 20 million users and has facilitated more than 800,000 marriages. The platform focuses on helping Muslims find a life partner with shared faith, values and serious relationship intentions.
The platform aims to bridge the gap between conventional matrimonial processes and mainstream dating apps by giving users greater agency in finding a partner while recognising the importance of faith, family and cultural context.
Having witnessed organic adoption in India even before establishing a formal local presence, Muzz is now building on that connection through campaigns that reflect the conversations, cultural references and relationship expectations familiar to Indian audiences.
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