Netcore has partnered with WSFx Global Pay Ltd. (GlobalPay) to transform customer engagement by bringing omnichannel marketing automation and a Customer Data Platform (CDP) together on a single platform.
The partnership aims to help GlobalPay connect customer data, marketing channels and sales activity, allowing the company to respond to customer intent in real time and create more relevant interactions across the customer journey.
GlobalPay, which has more than four decades of experience in forex and remittance services, serves travellers, students and corporate customers across India. Its business involves highly time-sensitive customer needs, including purchasing foreign currency, funding overseas education, reloading forex cards and making international transfers.
As part of the transformation, Netcore has brought more than a dozen customer engagement channels onto a unified platform, covering email, SMS, WhatsApp, RCS, app and web push notifications, in-app messaging, web messages, nudges and custom audiences across major digital platforms. This enables GlobalPay’s marketing team to create, manage and measure campaigns from a single interface.
The implementation also combines customer and business data from multiple sources. Information related to currency orders, forex cards, remittances and leads is integrated with real-time customer activity, allowing GlobalPay to understand customer behaviour and respond while intent is still active.
The platform enables behaviour-based customer journeys for situations such as customers starting a currency order without completing payment, abandoning a remittance, checking exchange rates or logging into the platform without taking further action. These triggers allow GlobalPay to deliver more timely and contextually relevant communication.
Another key element of the partnership is the integration between customer engagement and sales. Leads generated from customer actions can be sent directly to GlobalPay’s CRM, enabling its Inside Sales team to follow up while the customer’s requirement is still relevant. The company is also transitioning this closed-loop process from Zoho to Salesforce.
The partnership has additionally helped GlobalPay consolidate its transactional and promotional communications across email, SMS and WhatsApp, while creating a foundation for more personalised experiences for different customer groups, including students, travellers and corporate clients.
Niraj Shetty, AGM Marketing & Communication, GlobalPay, said, “Over the past few months, we’ve been through a major customer-engagement transformation, implementing omnichannel marketing automation and a Customer Data Platform. Through every challenge, the Netcore team stood by us with patience, expertise, and genuine commitment. Great platforms help. Great people make it happen.”
Radhika Mathur, Digital Brand Head, GlobalPay, said, “Our data, our channels, and our sales team were all doing good work in separate rooms. Putting them on one platform meant we could finally act on a customer’s intent while it was still live, a rate check in the morning becoming a conversation the same day, not a follow-up next week.”
Nistha Mishra, Marketing Executive, GlobalPay, said, “The difference shows up in everyday work. We build a campaign across a dozen channels from one panel, watch how customers respond, and change it ourselves. Nothing waits in a queue, and nothing gets lost between systems.”
Kalpit Jain, CEO, Netcore, said, “Forex and remittance is a business of moments. A customer checking a rate or starting a transfer is telling you exactly what they need, and that window closes fast. What we built with GlobalPay brings their data, their channels, and their sales team onto one platform so that intent turns into a conversation the same day, not a follow-up next week. That’s the shift from marketing automation to agentic engagement, and we’re proud to be GlobalPay’s partner in it.”
Through the partnership, Netcore and GlobalPay are demonstrating how unified customer data, omnichannel engagement and real-time sales connectivity can help businesses move from traditional marketing automation towards more responsive and intent-driven customer engagement.
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