Foxtale has appointed a Simple agency to handle its Out-of-Home (OOH) advertising mandate, with the partnership kicking off with a campaign featuring brand ambassador Shah Rukh Khan.
The first phase of the campaign will feature more than 70 billboards across Mumbai, Bengaluru and Delhi, as Foxtale looks to strengthen its visibility and brand recall across key markets.
The campaign follows Foxtale’s recent appointment of Shah Rukh Khan as its brand ambassador across key categories under its ‘Let Your Glow Through’ campaign. His presence will form a central part of the OOH activation as the skincare brand expands its reach across major urban markets.
Commenting on the partnership, Avichal Pugalia, VP – Growth, Foxtale, said the brand is focused on building stronger visibility and recall as it continues to scale. He added that its association with a Simple agency would bring a sharper focus on impact, scale and consumer attention, with the campaign aiming to create a strong presence across important markets.
Chirag Sangai, Founder, a Simple agency, said the campaign combines the scale of OOH with Shah Rukh Khan’s presence and the diversity of the three markets to build visibility and stronger brand memory. He added that the agency aims to make OOH more than an advertising surface by creating campaigns that become part of consumers’ everyday surroundings.
The campaign will roll out across Mumbai, Bengaluru and Delhi as part of its first phase, marking a Simple agency’s new OOH mandate for Foxtale.
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