Zydus Lifesciences Limited has extended its #LiverKiSuno campaign through an influencer-led initiative scripted and produced by TheSmallBigIdea (TSBI), featuring actors Vivek Dahiya and Sana Makbul.
The initiative takes the campaign’s core message to digital audiences through relatable, everyday storytelling. The campaign focuses on hidden factors that can affect liver health and encourages people to recognise potential risks and take timely action.
The #LiverKiSuno campaign previously introduced the concept of hidden “villains” affecting liver health through actor Ashish Vidyarthi. It highlighted excess body weight, diabetes and high triglycerides as key risk factors that can silently impact liver health.
Building on this narrative, TSBI has partnered with Vivek Dahiya and Sana Makbul, drawing on their association with fitness, wellness and healthy living. Through social-first content inspired by everyday situations, the initiative aims to make conversations around liver health more relatable and accessible.
The content highlights how common health conditions can quietly become potential threats to liver health, while encouraging audiences to recognise these hidden risks and pay attention to what their liver may be telling them.
With the influencer-led initiative, #LiverKiSuno seeks to take the conversation beyond awareness and encourage everyday discussions around preventive liver health.
Villains ko pehchano. Apne Liver Ki Suno.
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