Wipro Consumer Care International (WCCI) has signed a definitive agreement to acquire 100 per cent shareholding of Philippines-based S Brands Consumer Care Inc. (S Brands), expanding its footprint in the Southeast Asian personal care market.
The acquisition marks Wipro Consumer Care International’s 16th strategic acquisition globally and its second in the Philippines.
S Brands’ portfolio includes personal care brands such as KERATINplus, AlcoPlus, DeoPlus, Empress and Fiona Cologne. According to the company, KERATINplus is the leading hair treatment brand in the Philippines, while AlcoPlus and DeoPlus hold strong positions in their respective categories.
Kumar Chander, CEO, Wipro Consumer Care & Lighting and Managing Director, Wipro Enterprises, said the acquisition is an important milestone in the company’s journey to become one of Southeast Asia’s leading personal care companies.
He said S Brands brings a portfolio of trusted, category-leading brands that complements Wipro’s existing regional presence and strengthens its position in key growth markets. He added that the acquisition reflects the company’s long-term commitment to investing in strong local brands and makes the Philippines its third market outside India with revenues exceeding Rs 1,000 crore.
Dick Sy Ong, Founder and President, S Brands, said the company is ready to expand its reach to more consumers and markets. He said Wipro’s global reach, research and development capabilities, innovation, leadership and community-focused culture make it the right partner for the next phase of growth.
Nagender Arya, President and COO, Wipro Consumer Care International, said S Brands brings trusted brands with strong consumer connect and category leadership. He added that, together with Splash, the acquisition will strengthen Wipro’s presence in the Philippines and create opportunities to accelerate growth, expand market reach and build scale in its personal care business.
Anita B. Zutshi, CFO, Wipro Enterprises, said S Brands is a strong strategic fit with leading market positions and attractive growth potential. She added that the acquisition reflects the company’s disciplined capital allocation strategy and continued focus on creating long-term value while strengthening its presence in high-growth consumer markets.
Send news announcements/press releases to:
editor@thefoundermedia.com
