BrandOnWheelz (BWZ) has launched the #BangaloreBlossoms campaign to celebrate Bengaluru’s rich floral heritage and reinforce its title as the “Garden City of India.” The event brought together influencers, media channels and enthusiastic Bangaloreans for a city-wide floral parade, showcasing the city in full bloom.
Starting near FCI Main Road, the floral chariot — a car fully wrapped in cherry blossom (Tabebuia Avallenadae) patterns with a humongous bouquet of pink flowers atop — journeyed through iconic Bengaluru landmarks, including Cubbon Park, Vidhana Soudha, Lalbagh, Palace Road, Hebbal and Manyata Tech Park before returning to FCI Main Road.
The campaign gained support from regional influencers like Bangalore_malayalis and other media channels. School children, passersby and social media enthusiasts joined the movement, sharing the blooming beauty of the city and participating in the “Spot. Snap. Share” contest. Fans were encouraged to spot the floral car, snap pictures and share those on social media with the hashtag #BangaloreBlossoms and tag the Twitter handle of BrandOnWheelz. The post with the highest shares wins exclusive BWZ merchandise.
Expressing his thoughts, Mohammed Asghar, Co-Founder and Chief Executive Officer (CEO), BrandOnWheelz,said, “Bengaluru is more than just a tech hub. Our goal with #BangaloreBlossoms is to reignite the city’s identity as the Garden City of India. This initiative goes beyond celebrating nature — it’s a call to action to preserve the city’s greenery and inspire future generations. The overwhelming response from the community proves that Bengaluru still blooms with spirit, colour and unity.”
Speaking about the campaign, Bangalore_malayalis influencer Fairos Ahmad said, “Such a Great initiative to spread happiness, positivity and exposing the real beauty of Namma Bengaluru.”
The #BangaloreBlossoms campaign beautifully highlighted Bengaluru’s blend of urban life and natural splendour. As the floral chariot traversed the city, it not only spread joy, but also reminded everyone of the importance of preserving the city’s green spaces.
Elan Thomas, Assistant Professor, Forensic Science, RR Institute of Technology, said, “I believe that anything is possible with sunlight and little bit of pink. All I could see was pink trumpets on wheels.”
The event concluded with a shared promise to keep the garden city blooming, ensuring that future generations continue to witness its vibrant floral charm.
“Amidst the honking and hustle, #BangaloreBlossoms is a breath of fresh air — a beautiful reminder that nature belongs in our cities. Kudos to BrandonWheelz for driving this initiative, proving that even the most congested streets can bloom with hope and greenery. Let’s reclaim our city, one blossom at a time!,” Sonali Das, a fashion and lifestyle influencer remarked.
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