Luminous Power Technologies has launched a new digital campaign featuring brand ambassador Sachin Tendulkar for its Luminous EDGE Portable Power Series, highlighting the growing demand for portable power solutions for outdoor lifestyles.
The campaign showcases the use of portable power beyond the home, including camping, travel, outdoor recreation, content creation and remote working. Set against a camping backdrop, the film follows Tendulkar enjoying time with friends while using the EDGE GO portable power device to operate an induction cooktop and mixer grinder, charge smartphones, cameras, drones and laptops, and power entertainment through its built-in Bluetooth speaker, wireless microphones and guitar amplifier input.
Commenting on the campaign, Sachin Tendulkar said, “Some of the best experiences in life happen when you step outside your comfort zone and spend quality time with the people who matter. That’s what stood out to me about this campaign. The film beautifully captures the freedom and joy of being with your loved ones. Luminous has been bringing innovations to Indian homes for decades, and with the EDGE series, they are now powering life beyond the home in a way that feels both exciting and completely natural.”
Vivek Abrol, Managing Director & CEO, Luminous Power Technologies, said, “At Luminous, we have always been driven by a singular purpose to deliver innovative energy solutions that meet the evolving needs of Indian consumers. India’s energy landscape is at a pivotal moment, and we see a tremendous opportunity in extending our legacy of trust and reliability into new, lifestyle-driven categories. The EDGE Series represents everything Luminous stands for: reliable technology, consumer-centric innovation, and the freedom to live life uninterrupted. This campaign with Sachin captures that spirit beautifully. It’s not just about powering devices; it’s about powering moments, memories, and the joy of being together. We are incredibly proud of what this product and this film represent for the future of Luminous.”
Neelima Burra, SVP, Chief Strategy & Marketing Officer and Business Head – Omnichannel Retail and International Business, Luminous Power Technologies, added, “We have observed a clear shift in how consumers want to interact with their energy solutions. They seek not just reliability, but seamless integration with their lifestyle, entertainment, and creative needs. Through this campaign, we wanted to showcase how the EDGE series naturally becomes part of those moments, whether it’s travel, outdoor adventures, entertainment or content creation. Having Sachin bring this story to life adds a layer of trust and aspiration that resonates deeply with Indian consumers. His values of consistency, excellence, and a relentless pursuit of performance mirror what EDGE stands for: dependable power that doesn’t ask you to compromise on experience. More than anything, this film reflects Luminous’ ambition to power life wherever it unfolds.”
The EDGE GO combines portable power with entertainment features and is powered by lithium-ion battery technology. According to the company, it supports more than 3,000 charge cycles and can be fully charged in 90 minutes using inverter-based fast-charging technology. The device is capable of powering more than 90 types of appliances and electronic devices and includes IP34 splash protection, a fire-resistant casing and solar charging support.
The Luminous EDGE Portable Power Series is available through Amazon India, the Luminous eShop and select retail outlets.
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