Campus Activewear has launched a new brand identity aimed at strengthening its connection with India’s youth through themes of individuality, self-expression, and movement.
The refreshed identity was unveiled during the company’s Annual Distributors’ Meet, Shoecase 2026, which brought together more than 300 distributor partners, influencers, and stakeholders from across the country.
According to the company, the redesigned visual system features three outward arrows and lines symbolising multiple paths, choices, and possibilities, aligned with its “Move Your Way” philosophy.
Campus Activewear stated that the new identity reflects its effort to position itself as a more culture-led and future-focused brand while staying rooted in the aspirations and lifestyle of Indian youth.
Commenting on the development, Nikhil Aggarwal, Whole Time Director and CEO, Campus Activewear, said, “As we evolve, this marks an important step in the next phase of our journey as a brand. It reflects a generation that values individuality, draws inspiration from culture and continues to move, explore and define success in its own way.”
He further added, “With our new identity, we are placing the individual at the centre of this journey while strengthening Campus’ focus on building a brand that stays closely connected to the ambitions, choices and everyday movement of today’s consumers.”
Former Indian cricketer Gautam Gambhir attended the event as Chief Guest and interacted with distributors and attendees during the programme.
Speaking at the event, Gautam Gambhir said, “Sport has always taught me that success is not about following a single path, but about staying committed to your purpose and pushing forward no matter how the journey changes.”
He added, “What stands out about Campus is how it understands this spirit of movement and individuality. A brand that reflects the mindset of today’s youth, where expression, ambition and everyday performance all come together.”
The three-day event featured leadership sessions, product showcases, fashion presentations, influencer-led interactions, and panel discussions highlighting the company’s distributor partnerships and growth strategy.
Founded in 2005, Campus Activewear currently operates through more than 23,000 retail touchpoints and over 300 exclusive brand outlets across India.
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