Mondelez India has unveiled its latest offering, Oreo Golden, introducing a vanilla-inspired twist to its iconic cookie experience in the Indian market. The new variant features golden vanilla biscuits paired with a smooth vanilla filling, adding a lighter flavour profile to the brand’s signature twist, lick and dunk ritual.
The launch is supported by a new campaign film set in a nostalgic carnival backdrop, designed to capture the charm of small, unplanned everyday moments. The narrative revolves around a father and his young daughter who step out for a simple treat, only for unexpected events to unfold. This sequence of moments turns a minor disappointment into a joyful experience, ultimately leading to the discovery of Oreo Golden.
“Vanilla is one of the most universally loved flavours in India. With Golden Oreo, we are bringing this much-loved flavour in a very exciting new avatar. This launch also allows us to bring a lighter, more playful Oreo twist to everyday snacking,” said Nitin Saini, vice president marketing, Mondelez India.
Commenting on the creative approach, Vikram Pandey, CCO, Leo – South Asia, said, “Vanilla is one of the most universally loved flavours. For this campaign, the challenge was to present the timeless charm of vanilla reimagined in the playful, endearing world of Oreo. The film uses the warmth and nostalgia of a carnival setting to bring alive the idea of an ordinary moment unexpectedly turning magical, much like Oreo Golden itself,”
The campaign has been rolled out across television and digital platforms, along with creator collaborations and high-visibility out-of-home executions across more than 450 sites in over 25 cities. According to Shekhar Banerjee, president, client solutions, Wavemaker South Asia, “Our strategy focused on building scale and salience through a converged approach across television, digital, creators, and high-impact outdoor with contextual storytelling. We embedded Oreo Golden naturally into everyday snacking moments and consumer conversations,”
Oreo Golden is now available across neighbourhood stores, supermarket chains, and leading quick-commerce platforms.
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