HDFC Life has launched its ‘Kal Ka Plan’ campaign in collaboration with Kolkata Knight Riders, using the ongoing cricket season to drive awareness around financial preparedness.
The digital-first campaign uses relatable cricketing scenarios to highlight the benefits of term and savings insurance plans, featuring KKR players Ajinkya Rahane, Ramandeep Singh and Vaibhav Arora. It also underscores the ease of purchasing life insurance online through the HDFC Life website.
Pritika Shah, Head – Marketing, HDFC Life, said, “Driving deeper connect and affinity amongst audiences at a mass scale has been a core focus area for us. The digital campaign leverages on our association with the Kolkata Knight Riders and presents relatable cricket-based scenarios to explain the benefits of being financially prepared. We trust that this will resonate with audiences and encourage them to take their first step towards financial security, thereby ensuring a life of pride for their families.”
The campaign follows the recently announced partnership between HDFC Life and Kolkata Knight Riders and will be amplified across digital and social media platforms.
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