The Advertising Standards Council of India (ASCI) has released its report, ‘The Heat Is On: ASCI Review of Summer Advertising Claims’, analysing 40 advertisements across […]
Tag: India
Nestasia unveils Raksha Bandhan campaign celebrating the joy of thoughtful gifting
Nestasia has rolled out its Raksha Bandhan campaign, ‘Gifts So Good, You’d Hate Gifting Them’, highlighting the emotional attachment people often develop to carefully chosen […]
Preparing brands for the AI recommendation economy
Your report shows that while 99.2% of brands are recognised by name, only 12.4% appear in AI-generated category recommendations. What’s the biggest misconception CMOs have […]
Birla Opus Paints launches campaign highlighting 10 per cent free paint offer
Birla Opus Paints has launched a new integrated campaign to promote its ’10 per cent Free Paint’ offer, highlighting how increasing painting costs influence household […]
Myntra enhances its platform with AI-powered customer and seller solutions
Myntra has announced the next phase of its AI-led technology expansion, integrating artificial intelligence across customer discovery, seller onboarding, catalogue infrastructure and product development to […]
Godrej Agrovet appoints Gaurav Pande as CEO of Creamline Dairy
Godrej Agrovet Ltd. has appointed Gaurav Pande as the Chief Executive Officer of Creamline Dairy Products Limited, the company behind the Godrej Jersey dairy brand, […]
CoverSure enters India Book of Records with nationwide insurance awareness campaign
CoverSure has been recognised by the India Book of Records for conducting the largest insurance awareness campaign using inland letters through its nationwide initiative, #ChitthiAayiHai. […]
Fibe launches AI-powered ‘Jiyo Full Size’ campaign to champion aspirational living
Fibe has launched ‘Jiyo Full Size’, a new AI-generated campaign that explores how financial constraints often force people to scale down or postpone their aspirations. […]
Jack Daniel’s appoints 22feet as creative agency in India
Jack Daniel’s has appointed 22feet, part of Omnicom Advertising India, as its creative agency of record for India following a multi-agency pitch process. The integrated […]
HDFC Life rolls out ‘Kal Ka Plan’ campaign with KKR
HDFC Life has launched its ‘Kal Ka Plan’ campaign in collaboration with Kolkata Knight Riders, using the ongoing cricket season to drive awareness around financial […]