Liqvd Asia has secured the digital communications mandate for Woodland, further strengthening the agency’s portfolio of consumer and lifestyle clients.
Under the agreement, Liqvd Asia will manage Woodland’s digital communications strategy, including social media management, influencer collaborations and brand storytelling. The objective is to strengthen the brand’s engagement across digital platforms while expanding its reach within creator communities and younger digital-first audiences.
As part of the mandate, the agency will develop platform-led content strategies, campaign narratives and community engagement initiatives designed to build a stronger digital presence for Woodland. The collaboration will also focus on maintaining consistent storytelling and deepening the brand’s connection with its growing online audience.
Commenting on the partnership, Nikita Malhotra Singh, Head of Digital Marketing, Woodland, said the brand represents a community of explorers and adventure enthusiasts. She noted that partnering with Liqvd Asia will help bring Woodland’s story to audiences in more dynamic and interactive ways, particularly across social media platforms.
Arnab Mitra, Founder and Managing Director, Liqvd Asia, said Woodland holds strong emotional recall among Indian consumers due to its long-standing association with adventure, durability and authenticity. He added that the agency aims to translate this legacy into digital conversations that remain relevant and engaging for modern audiences.
Adding to this, Monish Sanghavi, Business Head, Liqvd Asia, said the collaboration will focus on shaping how the brand communicates in the digital space, moving beyond platform management to building a compelling and consistent narrative.
Through this mandate, Liqvd Asia will work closely with the Woodland team to strengthen the brand’s digital storytelling across social and creator ecosystems while bringing its outdoor spirit and legacy to newer audiences online.
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