ting has announced the launch of ting Sports, a specialised sports marketing vertical aimed at strengthening its presence in the fast-growing sports and entertainment ecosystem. The new unit will consolidate the agency’s extensive sports-focused work while operating independently within the broader ting network.
ting Sports will offer end-to-end marketing solutions across digital strategy, social media, content studios, web development, and brand identity for sports teams, leagues, athletes, and sporting events. The vertical builds on more than a decade of ting’s experience working with sports properties in India and international markets.
Over the years, ting has partnered with leading sports organisations including Sunrisers Hyderabad, Kolkata Knight Riders, Manchester City, Chennaiyin FC, Mumbai City FC, Ultimate Table Tennis, and Adani Sportsline, among others. The agency said the formal launch of ting Sports allows it to scale this expertise with sharper focus and dedicated resources.
Commenting on the launch, Sudharshan Anandkumar, Founder, ting, said that sports has evolved into a core strength for the agency over time. He noted that with nearly 17 years in the industry and a decade of hands-on experience across teams, leagues, and institutions, ting Sports is positioned as one of the few India-born creative sports marketing agencies serving global clients.
Akaash Ampili, Senior Creative Director, ting, highlighted the creative energy of the sports industry, saying the fast-paced and emotional nature of sports continually pushes innovation. He added that ting Sports brings together a deep love for sports and storytelling to deliver impactful creative work.
Benjamin Jeevanraj, AVP – Growth, ting, said sports has enabled the agency to work seamlessly across geographies. Currently, ting delivers sports marketing work across six countries and four continents, demonstrating the global potential of the vertical while operating from India.
According to the agency, ting Sports will continue to grow its international footprint while supporting brands and sports properties with tailored, culture-driven marketing strategies.
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