Zomato’s anamorphic ad at Bengaluru’s Garuda Mall has garnered widespread attention, showcasing the creative potential of cutting-edge outdoor advertising. The campaign, executed by Xperia Group, highlights the growing trend of tech-integrated advertising to captivate audiences in high-traffic urban spaces.
Speaking exclusively with The Founder Media, Saibal Gupta, Founder, Xperia Group, revealed the reason for choosing Garuda Mall for the anamorphic Out-of-Home (OOH) advertisement was the impact of the L-shaped screen.
“Garuda Mall has one of the Impact full L shape screens in the country among very few L shape screens and Anamorphic content looks good at L shape screens . Bangalore being one of the key markets and one of the main Metro cities in the country we have chosen Garuda mall,” he stated.
The agency highlighted the role of disruption in capturing audience attention.
Speaking further, Gupta added, “Disruption attracts eyeballs, and leveraging creative content like CGI and anamorphic visuals ensures that the target audience is engaged effectively.”
Xperia Group emphasised its dedication to tech-integrated outdoor and experiential advertising, positioning itself as a pioneer in leveraging innovative technologies to create impactful and immersive brand experiences.
With this campaign, Zomato and Xperia Group have set a new benchmark for innovative outdoor advertising, demonstrating the power of technology and creativity in transforming public spaces into immersive brand experiences.
dorina@thefoundermedia.in
