Sunfeast has launched its new ready-to-drink Breakfast Smoothie along with a digital campaign aimed at consumers seeking convenient and enjoyable breakfast options for fast-paced lifestyles.
The new product is made using banana, milk, almonds, oats, dates, and four super seeds, and is positioned around the growing demand for quick and wholesome breakfast accompaniments. The company stated that the smoothie contains 6g of protein per serving and has no added sugar, preservatives, or artificial flavours.
According to the brand, the campaign film reimagines breakfast as a moment of expression and energy. The film follows a woman transforming her kitchen into a performance stage, where a simple sip of the smoothie evolves into a playful bartender-style act featuring spinning jars and flying ingredients.
Vivek Kookkal, Vice President and Head – Dairy and Beverages, Foods Division, ITC Limited, said, “Consumer expectations from the breakfast category are evolving rapidly. Today, our consumers, especially the Gen Z, are seeking products which are convenient and at the same time tasty. This insight led us to a unique innovation-led category development with the launch of Sunfeast Breakfast Smoothie, a differentiated, first-of-its-kind offering that caters to these emerging consumer needs.”
The company stated that the product has been designed around real-life consumption occasions such as work commutes, college schedules, busy mornings, and mid-morning hunger gaps. The smoothie is currently available across quick commerce platforms, modern trade outlets, and selected retail stores in metro cities.
The launch marks Sunfeast’s expansion into the growing on-the-go breakfast and ready-to-drink beverage segment as brands increasingly focus on convenience-led food innovations targeted at urban consumers.
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