Outdoor advertising has entered a new era. Across premium streets, transit corridors and digital landmarks, the billboard is no longer merely carrying the creative — […]
Tag: Outdoor Advertising
IGP turns sibling stories into interactive Rakhi billboards
IGP has brought a playful twist to Rakhi celebrations with an interactive hoarding that allows consumers to feature their siblings on a digital billboard. The […]
Pepe Jeans brings Onam spirit to contemporary denim
Pepe Jeans London has launched a dedicated Onam campaign in Kerala, combining the state’s cultural character and festive spirit with the brand’s contemporary fashion identity. […]
Alliance Media expands Uganda presence with acquisition of Brandit Outdoor
Alliance Media has acquired Brandit Outdoor, a Kampala-based out-of-home advertising operator, further expanding its presence in East Africa’s growing OOH market. Financial details of the […]
Dubai’s viral CGI billboard blurs the line between real and digital
A visually striking CGI advertisement on a Dubai highway has gone viral for looking almost unbelievably real. The campaign, created for Nissan Middle East, features […]
Times OOH launches Bengaluru’s first digital bus shelters
Times Innovative Media (Times OOH) has unveiled digital bus shelters in Bengaluru for the placement of OOH advertisements. Known for developing outdoor advertising assets, Times […]
Mudra OOH secures advertising rights for Ban metro’s purple line
Mudra OOH, a Chennai-based outdoor advertising company, has won the coveted Bangalore Metro Rail Advertising Package (RAP), securing exclusive advertising rights for the Purple Line […]
Khushi Advertising elevates OOH advertising with 30-foot blabberhead for ‘I Want to Talk’
Khushi Advertising, in collaboration with Rising Sun Films and Kino Works, has redefined outdoor advertising with a groundbreaking campaign for ‘I Want to Talk’, the […]