Mudra OOH, a Chennai-based outdoor advertising company, has won the coveted Bangalore Metro Rail Advertising Package (RAP), securing exclusive advertising rights for the Purple Line of Bangalore Metro. This strategic acquisition bolsters their presence in the competitive transit media market.
The Purple Line, a vital segment of Bangalore Metro, connects major city hubs and experiences substantial daily footfall. By adding this high-value asset to its portfolio, Mudra OOH further enhances its reach across key transit networks in major cities.
This new venture includes rights for train wraps and interior advertising, allowing Mudra OOH to create impactful campaigns both on the exterior and interior of metro trains. This approach aims to deliver immersive and memorable brand experiences for commuters.
The advertising company plans to leverage innovative media solutions for the Purple Line. Their strategy blends traditional and digital formats, featuring vibrant train exteriors and creatively designed interiors, ensuring seamless communication throughout the passenger journey.
This achievement not only reinforces Mudra OOH’s leadership in the transit advertising domain but also signals a transformative step in Bangalore’s transit media landscape, promising cutting-edge brand interactions for its bustling commuter base.
Send news announcements/press releases to: info@thefoundermedia.com
