Times Innovative Media (Times OOH) has unveiled digital bus shelters in Bengaluru for the placement of OOH advertisements. Known for developing outdoor advertising assets, Times OOH introduces high-definition, top-tier digital media to the bustling streets of India’s “Silicon Valley.”
Building on its strong presence in Bengaluru, the company is enhancing its media portfolio to cater to the rising demand for impactful advertising solutions from IT companies and other leading brands. In the first phase, 20 strategically located digital bus shelters have been installed at prominent junctions, near malls and in key marketplaces to maximise visibility, leverage high foot traffic and capture extended dwell times. Future expansions will further bolster the city’s digital advertising ecosystem.
The digital bus shelters feature L-shaped digital screens with a 125 sq. ft. display area, designed for maximum visibility even from a distance. These vibrant, high-quality screens offer exceptional clarity, particularly in evening hours, enabling brands to create striking visual impressions. Additionally, the shelters support dynamic, real-time content such as time, weather and air quality index updates, along with trigger-based advertisements. This flexibility empowers advertisers to craft highly engaging and contextually relevant campaigns.
To accommodate diverse campaign requirements, Times OOH offers exclusive branding opportunities and flexible slot-based display options, ensuring cost-effective and quick-turnaround solutions for varying budgets.
In line with the company’s commitment to revolutionising outdoor advertising, the digital bus shelters promote sustainable advertising practices. This innovation aligns with the company’s vision to blend technological advancements with environmental responsibility.
Leading brands such as Ibaco, Yes Bank, Bhima Jewelers and IKEA have already embraced Times OOH’s Digital Bus Shelters, achieving visibility across Bengaluru.
The launch of Digital Bus Shelters solidifies Times OOH’s regional presence and provides brands with an innovative platform to engage Bengaluru’s tech-savvy urban audience. As the city’s digital advertising landscape continues to evolve, Times OOH remains at the forefront, delivering impactful solutions across airports, metro stations, and street furniture in India and Mauritius.