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Category: Interview

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Wife Ensures Brand Consistency with One Creative Vision
  • Interview
  • Leaders' Say

Wife Ensures Brand Consistency with One Creative Vision

  • Aishwarya Saxena
  • 15/09/2025
  • 0

The name “Wife” is unique for a branding agency. Can you share the thought process behind it and how it shapes your company’s philosophy? We […]

Performance marketing that prioritises what truly moves the needle
  • Interview
  • Leaders' Say

Performance marketing that prioritises what truly moves the needle

  • Aishwarya Saxena
  • 12/09/2025
  • 0

As a performance marketing agency, what are the core services FTA Global specialises in, and what differentiates your services from others in the market? At […]

Authentic stories outperform shiny campaigns
  • Interview
  • Leaders' Say

Authentic stories outperform shiny campaigns

  • Aishwarya Saxena
  • 11/09/2025
  • 0

As an award-winning brand storyteller, what narrative techniques do you prioritise when crafting a client’s story? At Wing Communications, we begin with the brand’s origin, […]

Storytelling that stops the scroll
  • Interview
  • Leaders' Say

Storytelling that stops the scroll

  • Aishwarya Saxena
  • 10/09/2025
  • 0

What role does storytelling play in your PR campaigns, and how do you craft compelling narratives? Storytelling is the heartbeat of every PR campaign we […]

Redmatter bridging legacy and innovation in every brand story
  • Interview
  • Leaders' Say

Redmatter bridging legacy and innovation in every brand story

  • Aishwarya Saxena
  • 09/09/2025
  • 0

How has your 30+ years of Asia‑Pacific marketing experience shaped your approach to full‑funnel marketing at Redmatter? For over two decades, I was based in […]

Blending AI and art for unmissable stories
  • Interview
  • Leaders' Say

Blending AI and art for unmissable stories

  • Aishwarya Saxena
  • 05/09/2025
  • 0

Having navigated roles in journalism, media research, and engineering design, how have these diverse experiences shaped your leadership style? Having worn the hats of a […]

Basiz Fund Services leads charge in tech-led fund administration
  • Interview
  • Leaders' Say

Basiz Fund Services leads charge in tech-led fund administration

  • Aishwarya Saxena
  • 05/08/2025
  • 0

How does Basiz Fund Services differentiate itself in the global fund administration space, especially compared to competitors in the US or Europe? Basiz was started […]

Superbot rethinks customer support with AI-driven engagement
  • Interview
  • Leaders' Say
  • Technology

Superbot rethinks customer support with AI-driven engagement

  • Aishwarya Saxena
  • 30/07/2025
  • 0

How did Superbot evolve from a voicebot platform to a full-stack conversational automation suite with end-to-end customer support handling? Superbot’s journey from a simple voicebot […]

Insurance Samadhan turning policy jargon into clarity
  • InsurTech
  • Interview
  • Leaders' Say

Insurance Samadhan turning policy jargon into clarity

  • The Founder
  • 25/07/2025
  • 0

In a crowded grievance-redressal market, what one capability does Insurance Samadhan offer that no other platform currently matches? We believe that Insurance Samadhan’s standout feature is […]

Posibl AI empowers financial conversations with localised speech
  • Interview
  • Leaders' Say
  • Technology

Posibl AI empowers financial conversations with localised speech

  • Aishwarya Saxena
  • 15/07/2025
  • 0

Many Generative AI-based companies claim multilingual support. What proprietary phoneme-level optimisations or text normalisation strategies does Posibl AI deploy to differentiate itself from others. Unlike […]

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Zydus Lifesciences extends #LiverKiSuno campaign with influencer-led initiative

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