True Balance has launched a new campaign focused on everyday financial situations, highlighting moments when consumers face unexpected expenses and urgent monetary requirements. The campaign […]
Archives
Abbott unveils new campaign promoting nutrition and strength for healthy living
Abbott has launched its new “Strength to Live Your Dreams” campaign aimed at promoting healthy ageing and highlighting the role of nutrition in supporting strength, […]
NGenious Solutions bridges the gap between business vision and cloud reality
Why is process automation not just an IT initiative but a business transformation initiative, and how does NGenious’s positioning reflect that? Process automation is often […]
Rose Audio Visuals launches branded content division Connect NXT
Rose Audio Visuals has announced the launch of Connect NXT, a dedicated branded content division aimed at creating meaningful narratives for brands as audiences increasingly […]
HealthQuad invests in LifeSigns to expand AI-led predictive patient monitoring
HealthQuad has announced an investment in LifeSigns, an AI-powered remote patient monitoring platform focused on predictive healthcare solutions. The investment aligns with HealthQuad’s healthcare innovation-led […]
Beyond the celebration: What National Technology Day 2026 really demands
Every May 11, India pauses to remember a morning in 1998 when a mission codenamed Operation Shakti, where Indian scientists detonated three nuclear devices underground, […]
Disney shares rise 7 per cent after revenue beats expectations
The Walt Disney Company has reported quarterly revenue of US$25.17 billion, surpassing Wall Street expectations, as growth in its streaming and theme park businesses helped […]
Netflix Awards Rs 300 crore media mandate to Initiative India
Netflix has awarded its media mandate to Initiative India, part of Omnicom Media Group, after a multi-agency pitch process for the streaming platform’s estimated Rs […]
Alliance Media expands Uganda presence with acquisition of Brandit Outdoor
Alliance Media has acquired Brandit Outdoor, a Kampala-based out-of-home advertising operator, further expanding its presence in East Africa’s growing OOH market. Financial details of the […]
Creative quality plays a critical role in OOH campaign success
Clear Channel Outdoor and Super Optimal have released a new analysis indicating that creative quality is emerging as a major factor influencing the performance of […]