HouseEazy has launched a long-term Out-of-Home (OOH) branding campaign in the National Capital Region, designed to strengthen brand visibility and drive awareness among its target […]
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Tradition meets technology on Grand Road: Crafting a multi-sensory Rath Yatra
Advertising has shifted from isolated placements to orchestrated, on-ground experiences. Multi-element technology brings different touchpoints ranging from immersive layers, interactive demos and sampling, utility-led services, […]
Shaping the future of finance through tokenisation
What are the important accelerators driving increased tokenisation adoption in the world’s financial markets?Token adoption is increasing because tokenisation tackles long-standing inefficiencies in capital markets […]
Oolka procures $7 million at seed financing to scale AI-powered credit platform
Oolka has raised USD 7 million in seed funding led by Lightspeed India Partners and Z47, with participation from 8i Ventures and prominent angel investors […]
Engagement grows where relevance lives
What’s your strategy for leveraging long-form storytelling in formats traditionally reserved for short ads? Raghav Bagai: We see long-form as a tool to build emotional […]
Groww prepares for IPO amid strong growth momentum
Groww has filed for an IPO worth Rs 6,000–7,000 crore, setting the stage for one of India’s biggest startup listings. The issue includes a fresh […]
FinBox raises $40M Series B funding to scale AI-driven credit infrastructure
FinBox has raised $40 million in a Series B round comprising both primary and secondary funding. The round was led by new investor WestBridge Capital, […]
Performance meets heart: Balancing sales metrics with authentic storytelling
Can you brief us about your journey in Blusteak Media and how does your personal values align with our company’s mission and culture? My journey […]
L&T Finance empowers customers with innovative two-wheeler finance solutions
L&T Finance Ltd. (LTF) has introduced a suite of two-wheeler financing schemes aimed at stimulating demand during the festive period. The offerings comprise a No […]
Lark Finserv launches credit infrastructure for loans against securities
Lark Finserv has unveiled API-driven credit infrastructure for lending against securities (LAS). The platform enables WealthTech firms, brokers, and investment apps to offer their clients […]