Creativefuel has won the social media and digital mandate for FMCG brand Priyagold, entering into a strategic year-long partnership aimed at strengthening the brand’s digital […]
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Capri Loans introduces new brand campaign highlighting financial assurance
Capri Global Capital Ltd. (Capri Loans) has released its new brand campaign, ‘Zaroorat Mein Aapke Saath’, a heartfelt narrative built around a relatable insight — […]
Carat and Posterscope roll out premium OOH campaign for Standard Chartered Wealth
Carat and Posterscope have reunited to execute Standard Chartered Bank’s latest Global Wealth campaign through a focused and premium out-of-home activation across major Indian cities. […]
The new language of Out-of-Home advertising
From your vantage point, what’s the biggest shift you’ve seen in how brands engage with audiences today? The biggest shift is that brands no longer […]
NIIT MTS and Abodoo to deliver skills intelligence and workforce development solutions
NIIT Learning Systems Limited, through its Managed Training Services arm (NIIT MTS), has partnered with Abodoo to deliver next-generation skills intelligence and workforce development solutions […]
OneStack receives funding in ongoing Series A round
OneStack has raised an undisclosed capital in its ongoing Series A round led by Samved VC and Silicon Road Ventures, with continued participation from existing […]
Union Budget 2026: MSMEs and Startups Special
In the Union Budget 2026–27, presented by Finance Minister Nirmala Sitharaman, India’s MSMEs, entrepreneurs and startups were placed firmly at the centre of the country’s […]
Sony’s Wheel of Fortune dominates OOH in Mumbai and Delhi
MOMS Outdoor has executed a large-scale outdoor advertising campaign for Sony Entertainment Television’s latest show, Wheel of Fortune, delivering one of the most expansive OOH […]
Rethinking personalisation: The case for a visual OS
AdSocial.ai positions itself as a Visual Personalisation Operating System. What architectural principles differentiate an “OS” from a traditional personalisation or creative optimisation tool? AdSocial.ai positions […]
Mobavenue Media launches PrsmX 1.0 marking major AI product milestone
Mobavenue Media Private Limited (MMPL), a wholly owned subsidiary of Mobavenue AI Tech Limited (formerly Lucent Industries Limited), has successfully launched PrsmX 1.0, its enhanced […]