Centuary Mattresses has released a digital campaign film titled ‘Better Moments Begin Here’ to mark World Sleep Day, alongside a mattress donation initiative aimed at […]
Author: The Founder
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Lakmé unveils ‘I Earned It’ campaign featuring Aneet Padda
Lakmé has launched a new campaign titled ‘I Earned It’ featuring actor and brand ambassador Aneet Padda to promote its latest product line, the Lakmé […]
Liqvd Asia wins digital communications mandate for Woodland
Liqvd Asia has secured the digital communications mandate for Woodland, further strengthening the agency’s portfolio of consumer and lifestyle clients. Under the agreement, Liqvd Asia […]
Bajaj Auto rolls out DCO-Driven CTV campaign for Triumph
Bajaj Auto has partnered with VDO.AI and Dentsu India to roll out a high-impact Dynamic Creative Optimisation (DCO)-powered Connected TV (CTV) campaign for Triumph Motorcycles, […]
UFO announces ‘India’s Biggest Cinema Moment Ever’ with dual mega release
UFO Cine Media Network has unveiled its marquee initiative titled “India’s Biggest Cinema Moment Ever”, built around the simultaneous nationwide release of two high-octane entertainers, […]
Dubai’s viral CGI billboard blurs the line between real and digital
A visually striking CGI advertisement on a Dubai highway has gone viral for looking almost unbelievably real. The campaign, created for Nissan Middle East, features […]
PoppiGo Partners with Slay Media to amplify ‘NoPause’ digital identity
PoppiGo has announced a strategic partnership with Slay Media, the independent creative agency founded by Khushboo Mulani. The collaboration aims to strengthen PoppiGo’s bold, performance-led […]
AnyMind brings Tata Ace Pro into Ludo King with Branded Dice Campaign
AnyMind Group has executed a first-of-its-kind in-game brand integration campaign for Tata Motors’ Tata Ace Pro, aimed at building deeper awareness among truck drivers and […]
IDfy secures Rs 476 crore from Neo Asset Management and existing investors
IDfy has raised Rs 476 crore (approximately $52 million) in a funding round led by Neo Asset Management’s Neo Secondaries Fund, with participation from existing […]
NIIT MTS and St. Charles unveil 2026 learning survey
NIIT Learning Systems Limited (NIIT MTS) in collaboration with St. Charles Consulting Group, has announced the release of the 2026 Global Learning Transformation Benchmark Survey, […]