IGP has launched its Raksha Bandhan campaign, ‘The Rakhi Promise’, focusing on the everyday promises, memories and gestures that define sibling relationships. The campaign combines […]
Author: The Founder
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Times OOH brings landmark digital videowall to Ahmedabad Riverfront
Times OOH has launched ‘The Riviera’, a large-format digital videowall at the Sabarmati Riverfront in Ahmedabad, introducing a new landmark digital advertising format to the […]
Zee Media strengthens revenue growth through advertising and digital expansion
Zee Media Corporation Limited has reported consolidated operating revenue of Rs 190.85 crore for the quarter ended June 30, 2026, registering a 4.7 per cent […]
ENO highlights the many faces of acidity in latest campaign
ENO, Haleon’s antacid brand, has launched its latest campaign, ‘Acidity ke kayi naam, ENO sab par kare kaam’, expanding its communication beyond acidity to highlight […]
Lay’s brings fiery South Indian twist to chips
Lay’s has expanded its regional product portfolio with the launch of Lay’s Hot Chips Style Asian Fiery Chilli, a new variant designed around the strong […]
Sprite gets the avertising right to brand the train in India
Sprite has secured advertising rights from the Indian Railway Catering and Tourism Corporation (IRCTC) to brand the Lucknow-Delhi-Lucknow Tejas Express as the ‘Sprite Tejas Express’, […]
Orient Electric challenges India’s ‘Chalta Hai’ mindset
Orient Electric has launched its latest Independence Day campaign, ‘Chalta Hai, Ab Nahi Chalega’, urging consumers to reconsider the tendency to accept everyday compromises. The […]
Pidilite FY26 report honours Piyush Pandey’s creative legacy
Pidilite Industries Limited has released a report on FY26’s financial growth, business expansion and continued investment in its brands, with Piyush Pandey playing a key […]
Cadbury Celebrations makes sibling takraar sweet
Cadbury Celebrations has unveiled its refreshed Raksha Bandhan portfolio alongside a new campaign, #ThisTakraarIsSweet, celebrating the unfiltered bond between siblings through playful bickering, nok-jhok and […]
Encalm Hospitality brings regional Indian flavours to airport lounges
Encalm Hospitality has launched ‘A Taste of Independent India’, a week-long Independence Day campaign celebrating India’s regional cuisines across its airport lounges in Delhi, Hyderabad […]