Times OOH has enhanced its Dynamic Platform Screens Network across Mumbai Metro Line 1, upgrading the displays installed across nine key stations. The platform screens […]
Author: The Founder
At “The Founder Media,” we are dedicated to bring you the latest and most inspiring stories from the world of entrepreneurship and innovation. Our mission is to empower aspiring and established founders, innovators and business leaders with the knowledge and insights they need to navigate the challenges and opportunities of the ever-evolving business landscape.
Colloquial builds Prasuma’s first brand campaign around India’s momo culture
Colloquial has conceptualised the first brand campaign for Prasuma, positioning the brand as a cultural insider that understands India’s enduring love for momos. Built around […]
AB InBev celebrates International Beer Day with ‘Cheers to Beer’ campaign
On the occasion of International Beer Day, AB InBev is highlighting the role of beer in bringing people together through its global ‘Cheers to Beer’ […]
ASCI review finds most summer advertisements made misleading claims
The Advertising Standards Council of India (ASCI) has released its report, ‘The Heat Is On: ASCI Review of Summer Advertising Claims’, analysing 40 advertisements across […]
Xiaomi PatchWall partners Ventes Avenues and SuperCTV for premium CTV advertising
Ventes Avenues and SuperCTV have partnered with Xiaomi PatchWall to develop premium Connected TV (CTV) advertising solutions for the Indian market. The collaboration brings together […]
Stratbeans brings AI-powered learning intelligence to healthcare workforce training
Stratbeans has introduced an AI-powered learning intelligence ecosystem designed to help healthcare organisations strengthen workforce training, streamline SOP management and improve operational readiness through its […]
McCafé marks 200 outlets with Tara Sutaria-led campaign
McDonald’s India – North and East has expanded its McCafé footprint to 200 outlets across the region and introduced a new campaign featuring actor Tara […]
Licious highlights consistent fish quality in Chennai-focused campaign
Licious has unveiled a Chennai-focused campaign titled ‘Tharam Adhu Nirantharam’ (Quality that is always consistent), highlighting its commitment to delivering fresh and consistently cut fish […]
Nestasia unveils Raksha Bandhan campaign celebrating the joy of thoughtful gifting
Nestasia has rolled out its Raksha Bandhan campaign, ‘Gifts So Good, You’d Hate Gifting Them’, highlighting the emotional attachment people often develop to carefully chosen […]
VDO.AI study highlights role of Ad format and relevance in engagement
VDO.AI has released a study showing that AI-generated advertisements perform at levels comparable to traditionally created ads, with campaign engagement influenced more by ad format […]