Asian Paints has unveiled a new advertising campaign that personifies water marks and damp patches as an “uninvited guest” disrupting the comfort and appearance of […]
Author: The Founder
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Sanjoya and Everstylish bring CGI jewellery campaigns to Indian landmarks
Sanjoya and Everstylish have introduced a CGI-led visual campaign that reimagines jewellery advertising by placing oversized Kashmiri jhumkas across prominent landmarks in Indian cities. The […]
Hocco unveils ‘Dimaag Unhi Pe Atke’ campaign with humour-led storytelling
Hocco has rolled out a new advertising campaign titled ‘Dimaag Unhi Pe Atke’, centred around humorous and relatable situations where people find themselves constantly thinking […]
Glen showcases ‘Apnapan’ through everyday family moments in new campaign
Glen Appliances has unveiled a new advertising campaign that captures the emotional essence of Indian homes through everyday family interactions and shared experiences. Built around […]
Reliance resQ campaign highlights everyday household sacrifices in new ad film
Reliance resQ has unveiled a new advertising film that focuses on the subtle “little sacrifices” made within Indian households when essential appliances suddenly stop working, […]
Catch Spices rolls out new TVC for sprinkler range featuring Akshay Kumar
DS Group’s Catch Salt & Spices has unveiled its latest TVC for the Catch Sprinklers range, marking actor Akshay Kumar’s first appearance in this category, […]
Popeyes expands India growth strategy with focus on premium mall locations
Popeyes India has strengthened its expansion strategy in India with a focused approach towards premium retail locations, product differentiation, and customer experience as the brand […]
The real gap in finance is not knowledge, but confidence
Dhanvesttor’s vision is to develop women into “finance-confident individuals.” How do financial confidence and financial literacy differ, and why does that distinction matter? Financial literacy […]
Ogilvy India and Google launch AI-powered creative studio
Ogilvy India has announced a partnership with Google to launch an AI-powered creative studio designed to support the agency’s creative and production workflows. The internal […]
Arinox AI and Langoor join hands for sovereign AI marketing solutions
Arinox AI and Langoor Marketing Transformation Pvt Ltd have announced a strategic partnership aimed at enabling sovereign AI deployment for enterprise marketing teams operating in […]