VDO.AI has launched its Festive Ad Suite, an advertising technology stack designed to help brands improve campaign efficiency during the festive season through its proprietary AI-powered Least Spillage Model.
The new offering addresses the growing competition for digital audiences during the festive advertising period, when brands typically increase media investments and compete for attention across multiple platforms. The Least Spillage Model is designed to reduce inefficient impressions by assessing the audience, content context and value of an available advertising opportunity before a campaign impression is served.
The system brings audience targeting, creative relevance and inventory quality into a unified framework. By applying AI to campaign decisions, VDO.AI aims to enable more contextual delivery and hyperlocal personalisation while limiting impressions that are less likely to contribute meaningfully to campaign objectives.
The Festive Ad Suite includes advertising formats across Connected TV (CTV), Rich Media Display, YouTube, In-App and Online Video (OLV). Its portfolio includes Adaptive AI Creatives, Gamified Ads and 3DX Ads, giving brands multiple formats for engaging audiences across digital environments.
AI is applied across three key areas of campaign delivery: personalising creative assets, refining audience targeting and improving the relevance between the advertisement, audience and surrounding context. The approach is intended to give marketers greater control over media deployment while reducing potential wastage during high-spend periods.
Akshay Chaturvedi, Chief Business Officer, VDO.AI, said festive advertising can account for 30-40 per cent of annual advertising expenditure, making even relatively small inefficiencies significant at scale. He said the Least Spillage Model is designed around reducing irrelevant impressions, improving inventory quality and creating closer alignment between audiences, context and creative.
The launch comes as marketing teams face tighter timelines, increased competition and higher media commitments during the festive period. VDO.AI cited research from a recent EY report, which found that 57 per cent of surveyed CMOs identified wasted media spend as a business impact associated with unmanaged digital media leakage.
With the Festive Ad Suite, VDO.AI is positioning AI-driven targeting, creative optimisation and inventory selection as interconnected parts of festive campaign planning, with the aim of helping advertisers deploy larger seasonal budgets with greater precision and control.
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