Furlenco has launched its new campaign, ‘Drop Dead. Gorgeous.’, exploring how women switch off from their daily responsibilities and find comfort in their personal spaces at home.
Conceptualised by Furlenco’s in-house team and created by Zero Rules Filmhouse, the campaign comprises three digital films built around the idea of the ‘Drop Dead’ ritual.
The films capture the transition from a demanding day outside to a more relaxed and personal environment at home. The campaign also highlights the changing role of the home, particularly for working women, and positions the sofa as a space for comfort, self-expression and unwinding.
The three films feature a chef, a tech founder and a finance professional who is also an athlete. Each story follows the woman as she returns home and settles into her own version of the ritual.
The campaign is being rolled out across digital and social media platforms.
Keyur Zaveri, Chief Design Officer and Head of Brand, Furlenco, said the campaign celebrates the feeling of returning to one’s personal space after a demanding day and being able to relax without expectations.
He added that comfort begins with creating spaces where people can truly be themselves.
Roohi Dixit, Ziba Bhagwagar and Preetha Jayaraman from Zero Rules Filmhouse said the campaign draws inspiration from small and familiar moments in everyday life. The films capture the shift from the many roles women play throughout the day to the time when they can finally relax and reconnect with themselves.
Through ‘Drop Dead. Gorgeous.’, Furlenco continues to explore the home as more than just a living space, presenting it as a place where people can unwind, express themselves and find comfort.
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