One Take Media Co.’s PLAYFLIX has partnered with Admott to strengthen digital monetisation, drive advertising innovation, and enhance audience engagement across its entertainment ecosystem.
This partnership marks an important milestone in One Take Media Co.’s rapid growth in the K-Drama space. Through this collaboration, the company aims to improve monetisation efficiency, enhance viewer engagement, and build a more effective digital ecosystem across its platforms.
Playflix is a premium K-Drama platform offering 8,000+ episodes of Korean content dubbed in regional Indian languages. It delivers high-quality HD entertainment, including drama series and popular K-pop music content.
Speaking about the partnership, Dimpy Khera, Jt. Managing Director, of One Take Media Co. said, “This collaboration represents a powerful step forward for us. As audience behaviour continues to evolve, we believe the future of entertainment lies in creating experiences that are not only engaging but also intelligently monetised. Admott’s technology, expertise, and vision align perfectly with our long-term goals, and we’re excited to build the next phase of growth together.”
Namita Sahu, Founder & CEO, Admott, added, “The growth of K-Dramas in India is evolving from a niche interest into one of the country’s fastest-growing entertainment categories. As audiences increasingly seek immersive and uninterrupted viewing experiences, brands need innovative ways to connect with them. Our partnership with Playflix reflects a shared vision of combining premium content with intelligent monetisation. Through our patented AI and machine learning-powered virtual brand placement, we aim to help brands become an authentic part of the storytelling experience while enabling sustainable revenue growth for content platforms.”
The announcement comes at a time when OTT innovations are reshaping the global media landscape. Industry experts believe such collaborations are enabling the next wave of digital entertainment growth, where content, technology, and monetisation work seamlessly together.
As the partnership progresses, both companies are expected to explore new opportunities in advertising innovation, audience growth, and premium digital storytelling. The collaboration positions One Take Media Co. and Admott at the forefront of the evolving entertainment-tech ecosystem.
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