WPP has secured the global integrated marketing mandate for Jaguar Land Rover, strengthening its long-standing partnership with the automotive company.
Under the expanded mandate, WPP will lead AI-powered marketing transformation initiatives for Jaguar Land Rover across key international markets. The partnership will focus on enhancing customer engagement, improving marketing efficiency, and delivering data-driven brand experiences through advanced technology and artificial intelligence capabilities.
The company stated that the mandate will bring together multiple specialist agencies and technology capabilities from across the WPP network to support integrated brand communication, media, creative, production, commerce, and customer experience functions.
The engagement is expected to leverage WPP Open, the company’s AI-enabled marketing operating system, to help Jaguar Land Rover accelerate content production, audience targeting, campaign personalisation, and overall marketing effectiveness.
According to WPP, the collaboration will support Jaguar Land Rover’s broader digital transformation and modern luxury brand positioning strategy across global markets.
Mark Read, Chief Executive Officer, WPP, said, “We are proud to expand our partnership with Jaguar Land Rover and support its next phase of growth through AI-enabled marketing solutions, creativity, and integrated capabilities.”
The mandate further strengthens WPP’s presence in the global automotive and mobility sector, where brands are increasingly investing in AI-led customer engagement and data-driven marketing ecosystems.
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