Wellbeing Nutrition has launched a new edition of its ‘Skincare Hotline’ campaign featuring entrepreneur and art patron Shalini Passi, as the brand continues to strengthen its focus on ingestible beauty and wellness-driven skincare solutions.
The digital-first campaign centres around conversations on skincare, discipline, consistency, and long-term wellness, while positioning collagen as an important part of modern beauty routines. Through a light-hearted and engaging narrative, the campaign aims to make skincare discussions more relatable and culturally relevant.
The initiative promotes Wellbeing Nutrition’s Korean Marine Collagen range, which includes nano-hydrolysed marine collagen peptides designed to support skin elasticity, hydration, and firmness. The campaign also reflects the brand’s broader strategy of encouraging consumers to view skincare as a combination of nutrition, wellness, and daily rituals rather than only topical treatments.
Commenting on the campaign, Varun Kandhari, Chief Marketing Officer, Wellbeing Nutrition, said the brand’s objective is to build a content-led platform that makes evolving beauty and wellness conversations more engaging and human. He added that Shalini Passi’s strong identity around self-expression and wellness made her a relevant voice for the campaign.
Speaking about the collaboration, Shalini Passi said she believes skincare is closely linked to discipline, consistency, and overall wellbeing. She added that the campaign blends humour, beauty, and wellness in a relatable and authentic manner.
The campaign forms part of Wellbeing Nutrition’s larger push towards wellness-led skincare communication and collagen-focused beauty products as the ingestible beauty segment continues to grow in India.
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