Alliance Media has acquired Brandit Outdoor, a Kampala-based out-of-home advertising operator, further expanding its presence in East Africa’s growing OOH market. Financial details of the transaction were not disclosed.
Founded in February 2009 by Abdi Liban Omar and Omar Amaya Liban, Brandit Outdoor built its business around large-format billboard advertising across Kampala. The company is also a member of the National Outdoor Advertisers’ and Contractors’ Association of Uganda (NOACA).
As part of the acquisition, 73 large-format billboard faces across central Kampala will now become part of Alliance Media’s Ugandan portfolio. Alliance Media has been operating in Uganda since 1999 and currently maintains a presence across six East African markets, including Kenya, Uganda, Tanzania, Rwanda, Burundi, and Ethiopia.
Cliff Mbage, General Manager, Alliance Media Uganda, said, “The combination of the Brandit inventory with our existing network gives us broader coverage across Kampala’s commercial and high-traffic locations. Brandit built a credible large-format business, and we intend to build on that foundation.”
Abdi Liban Omar added, “Building Brandit over the years has been a real privilege, and the decision to join forces with Alliance Media reflects where the Ugandan OOH market is heading. Scale, digital conversion, and integrated regional campaigns are increasingly what advertisers are asking for, and Alliance Media is well-positioned to take our Kampala inventory forward into that next phase.”
Uganda’s OOH advertising sector continues to gain momentum alongside the country’s expanding consumer economy. The country has a population of nearly 46 million, with more than half below the age of 18, while recent economic growth has remained above 6 per cent. Kampala itself has an estimated residential population of 1.8 million and a daytime population of approximately 2.5 million.
Globally, Alliance Media operates OOH and digital out-of-home (DOOH) advertising inventory across more than 40 countries.
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