AnyMind Group has announced the launch of AnyDigital Max, a new AI-powered solution that enables advertisers to analyse, optimise, deploy and scale user-generated content (UGC) through advertising across social media platforms.
Advertisers today continue to face challenges in producing high-performing ad creatives as campaign complexity increases. At the same time, consumers are increasingly exposed to repeated brand creatives, leading to ad fatigue and reduced cost-effectiveness over time.
Brands are also increasingly turning to influencer-driven content to drive engagement and conversions, with spending on influencer content expected to rise across APAC in 2026. In recent years, there has been a shift in the type of influencer content produced, as marketers move from awareness-driven campaigns towards outcome-driven strategies.
Based on first-party data comparisons across APAC in 2025, UGC advertisements delivered 2.4 times higher clickthrough rates, 3.7 times higher view rates, and nearly 20 per cent lower cost per click compared to baseline brand creatives, positioning UGC as a critical component of mid-funnel advertising strategies.
AnyDigital Max enables advertisers to combine AnyMind Group’s AI capabilities, institutional data, and marketing ecosystem to identify high-performing content, optimise ad creatives, and improve campaign outcomes. Through the use of AnyAI, advertisers can automate advertising workflows and gain actionable insights across campaigns.
The platform provides capabilities to analyse user-driven and creator-driven content across social media platforms, act on AI-powered recommendations to improve creative and campaign effectiveness, visualise advertising performance across content and platforms, and enhance operational efficiency by reducing manual advertising processes through automation.
Advertisers can also leverage AnyMind Group’s wider ecosystem, including AnyTag to derive user-generated content from influencer marketing campaigns, and AnyDigital Premium Marketplace and POKKT to expand campaign reach through more than 1,700 premium web and app publishers. In Japan, advertisers can utilise the company’s newly acquired entity, MISM, which specialises in vertical video production and works with a network of 2,000 creators and models producing 20,000 videos annually, alongside a library of 60,000 UGC video assets.
Commenting on the launch, Otohiko Kozutsumi, Chief Commercial Officer, AnyMind Group, said, “AI has evolved not just the capabilities of what platforms can provide, but also expectations of advertisers on what is possible. The future of digital advertising will be driven by data, creators and AI. AnyDigital Max is designed to bring these three elements together to help advertisers move faster, make smarter decisions and drive stronger campaign outcomes.”
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