ICICI Prudential Mutual Fund has obtained the branding rights for Santacruz Metro Station on Mumbai Metro Line 3, in association with Times OOH. The initiative represents a major brand visibility move for the fund house, strategically leveraging the station’s proximity to its headquarters to enhance outreach and investor engagement.
Spanning nearly 4,000 sq. ft., the station-wide branding covers both interior and exterior spaces, including entry points, concourses, and platforms, ensuring consistent visibility throughout commuters’ journeys. The campaign also integrates QR codes on platform screen doors, allowing passengers to access educational content on mutual funds, turning travel time into an opportunity for learning and engagement.
Mumbai Metro Line 3, the city’s first fully underground metro corridor, runs 33.5 km from Cuffe Parade to Aarey, connecting key business and residential hubs such as BKC, CSMT, Airport T1, and Andheri-SEEPZ. The new corridor is expected to significantly reduce congestion and enhance commuter convenience across the city.
Commenting on the initiative, Sumit Chadha, Senior Vice President, Times OOH, said, “Station Branding Rights represent a powerful opportunity to engage audiences with strong awareness potential. ICICI Prudential Mutual Fund’s strategic presence on Mumbai’s newest metro line will further amplify its brand visibility and consumer engagement.”
Through this collaboration, ICICI Prudential Mutual Fund aims to drive financial awareness and investor education, reinforcing its mission to make mutual fund investing more accessible to everyday commuters.
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