Myntra has ventured into the quick-commerce space with its new service, M-Now, promising delivery of fashion, beauty and lifestyle products within just 30 minutes. The service, initially launched in Bengaluru, is set to expand to Delhi, Mumbai and Pune in the coming months.
Targeting the ever-growing demand for rapid delivery among Gen Z and millennial shoppers, M-Now leverages a robust network of third-party dark stores and offline brand outlets to fulfill orders. The service currently features thousands of styles from popular brands like Tommy Hilfiger, MANGO and MAC, with plans to scale up to 100,000 styles in the near future.
As the first major Indian fashion e-commerce platform to embrace quick commerce at scale, Myntra’s move aligns with the rising popularity of non-grocery quick commerce in categories like electronics and kitchen appliances. Competing brands such as Fabindia, Decathlon and Adidas are also exploring this evolving market.
Myntra’s M-Now aims to redefine the future of quick-commerce, setting a new standard in delivering lifestyle products swiftly and efficiently.
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