22feet Tribal Worldwide has secured the digital mandate for Royal Canin India, further strengthening its role in managing the brand’s online and digital communication ecosystem.
The mandate will see the agency handle key digital responsibilities, including social media management, website development, campaign ideation, content creation and curation, along with SEO-led strategies for the brand’s portfolio.
The partnership aligns with Royal Canin’s broader focus on strengthening its engagement with pet owners and building meaningful, insight-driven digital communication in the Indian market.
Speaking on the partnership, Madhur Khanna, Marketing Director, Mars Petcare, said, “We are excited to have 22feet Tribal Worldwide on board with us to manage the social media mandate of our market brands, Pedigree, Whiskas, and Sheba. As we look to further our presence and bring larger innovations in the Indian market, we were looking for a partner with comprehensive expertise and command of the digital ecosystem.”
He further added, “I am certain that this partnership will yield remarkable results and I look forward to working together with the teams in complete synergy.”
Vanaja Pillai, President, 22feet Tribal Worldwide, said, “We are beyond excited for this opportunity to partner with one of the most loved pet care food brands globally and in India. Many of us at 22feet are pet parents ourselves, and we understand the deep love and connection people have with their furry companions.”
She further noted, “The pet care industry is seeing tremendous growth and opportunity in India, and a large part of this will be aided by digital brand building. With 22feet’s commitment to creating digital experiences that lead to action, we are confident of the impact we can drive in this partnership on these exciting brands.”
The digital creative mandate will focus on strengthening brand communication and driving engagement across Royal Canin and other Mars Petcare brands in India.
Send news announcements/press releases to:
editor@thefoundermedia.com
