Beco’s #WarOnWhatsHidden campaign has triggered a broader discussion around ingredient transparency, informed consumer choice and comparative advertising in the consumer products category. The campaign, which […]
Tag: FMCG
Lay’s brings fiery South Indian twist to chips
Lay’s has expanded its regional product portfolio with the launch of Lay’s Hot Chips Style Asian Fiery Chilli, a new variant designed around the strong […]
Godrej Agrovet appoints Gaurav Pande as CEO of Creamline Dairy
Godrej Agrovet Ltd. has appointed Gaurav Pande as the Chief Executive Officer of Creamline Dairy Products Limited, the company behind the Godrej Jersey dairy brand, […]
UNIBIC launches Fruit & Nut Cookies campaign celebrating the perfect balance of fruits and nuts
UNIBIC has unveiled a new campaign for its Fruit & Nut Cookies range, built around the playful question of whether the cookies are fruity with […]
mCaffeine launches ‘Shower With Benefits’ campaign to strengthen bodycare portfolio
mCaffeine has unveiled its new ‘Shower With Benefits’ campaign as it expands its presence in the bodycare segment, signalling a broader brand strategy beyond its […]
NIVEA launches ‘Upar Upar Se’ campaign for Super 10 Serum Lotion
NIVEA has unveiled its new ‘Upar Upar Se’ campaign to promote its Super 10 Serum Lotion, highlighting the importance of moving beyond surface-level bodycare and […]
Vadilal brings Melody to the ice cream aisle
Vadilal Industries and Parle Products have joined hands to introduce Melody Ice Cream, marking the popular confectionery brand’s expansion into the ice cream segment through […]