ThinkROI has conceptualised and executed the integrated launch campaign for Indifeast, the new staples and ready-to-cook brand from Dhariwal Food, a part of the Manikchand […]
Tag: Brand Strategy
Contextual targeting and how it’s reshaping YouTube advertising strategies
Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
The Womb receives Wonder Cement’s creative mandate
The Womb has won the creative and strategy mandate for Wonder Cement. Under the mandate, The Womb will handle brand strategy, creative communication, and integrated […]
Redefining influencer marketing through structured scale
What distinguishes IPLIX’s approach to influencer marketing from volume-driven or marketplace-led models? IPLIX is built to operate at scale, but with strategic control. While marketplace-led […]