Agritech startup Ninjacart has invested in Philippine-based B2B agritech innovator Mayani in a deal to deploy capital alongside supply chain technology and its advisery services to fuel Mayani’s growth, according to a statement.
It said that Ninjacart will also support Mayani’s expansion efforts and jointly establish an integrated Asian agri-food supply chain that would catalyse more digital innovations geared to address Asia’s complex food basket.
The partnership will focus on identifying and addressing global food supply gaps, leveraging cross-border opportunities to amplify Mayani’s market presence. Mayani will integrate Ninjacart’s advanced technology, source traceability and inventory management solutions to achieve inter-operability, hyper-efficiency, predictive modeling, and to enhance its supply chain efficiency, the statement added.
Kartheeswaran K K, Co-Founder and CEO, Ninjacart, said in the statement, “Our investment in Mayani reflects our unwavering commitment to revolutionise global agri commerce. By bridging the expertise of two agricultural powerhouses, India and the Philippines, we aim to create a transformative impact and unlock new opportunities in the Asian agri-commerce landscape and beyond.”
Ninjacart’s entry into Mayani coincides with follow-on funding from the existing investors, including the Jimenez family, after Mayani’s $1.7 million seed round led by AgFunder in 2023.
Ochie San Juan, Co-founder and Chief Farmer, Mayani, also stated in the statement, “The strategic additionality beyond capital, coupled with Ninjacart’s deep understanding of the Asian agri-supply chain, excites us about this investment. It strengthens the locus of our business, which is tech-enabled output market linkage, that further reinforces our upstream interventions on climate-positive inputs and rural financing.”
