HDFC Life has unveiled a new digital campaign, Life Ki Script, featuring actor Cyrus Broacha, focused on promoting financial preparedness and long-term planning. The initiative draws on internal research highlighting a 26-point gap between how financially ready Indians perceive themselves to be and their actual preparedness.
The campaign comprises three short films covering term insurance, savings, and retirement, depicting everyday scenarios to show how life insurance products can help individuals plan across different life stages. The films will run for five weeks across digital and social platforms, supported by select high-impact properties.
Pritika Shah, Head of Marketing, HDFC Life, said, “Just like a well-written film script gives characters the strength to face any plot twist; a solid financial plan enables you to face the uncertainties of life. With Life Ki Script, we have created fun, cinematic ads to encourage individuals to take charge of their financial journey with life insurance products tailored to their life stage and financial needs.”
Alongside this initiative, HDFC Life has continued its awareness-led communication approach with additional series for term and retirement categories, including the Term FAQ series with actor Anup Soni and the Retirement FAQ series with actor Shishir Sharma.
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