Arena Animation has successfully concluded the Mumbai edition of Perspectives 2026, its flagship industry engagement platform, bringing together more than 1,000 students, creative professionals, technology […]
Category: OOH
Mathrubhumi celebrates Kerala’s changemakers in Onam campaign
Mathrubhumi has launched its latest Onam campaign, ‘Manassil Ennum Maveli’ (The Spirit of Maveli Lives On), spotlighting individuals whose contributions reflect the values traditionally associated […]
Foxtale expands OOH presence with Shah Rukh Khan across major cities
Foxtale has appointed a Simple agency to handle its Out-of-Home (OOH) advertising mandate, with the partnership kicking off with a campaign featuring brand ambassador Shah […]
Samsung Chennai Plant celebrates employees and families at community-focused family day
Samsung’s Chennai Plant has hosted a large-scale Family Day celebration, bringing together more than 8,000 employees and their family members for a day of activities, […]
IGP brings sibling bonds to life with ‘The Rakhi Promise’ campaign
IGP has launched its Raksha Bandhan campaign, ‘The Rakhi Promise’, focusing on the everyday promises, memories and gestures that define sibling relationships. The campaign combines […]
Times OOH brings landmark digital videowall to Ahmedabad Riverfront
Times OOH has launched ‘The Riviera’, a large-format digital videowall at the Sabarmati Riverfront in Ahmedabad, introducing a new landmark digital advertising format to the […]
ENO highlights the many faces of acidity in latest campaign
ENO, Haleon’s antacid brand, has launched its latest campaign, ‘Acidity ke kayi naam, ENO sab par kare kaam’, expanding its communication beyond acidity to highlight […]
Lay’s brings fiery South Indian twist to chips
Lay’s has expanded its regional product portfolio with the launch of Lay’s Hot Chips Style Asian Fiery Chilli, a new variant designed around the strong […]
Sprite gets the avertising right to brand the train in India
Sprite has secured advertising rights from the Indian Railway Catering and Tourism Corporation (IRCTC) to brand the Lucknow-Delhi-Lucknow Tejas Express as the ‘Sprite Tejas Express’, […]
Orient Electric challenges India’s ‘Chalta Hai’ mindset
Orient Electric has launched its latest Independence Day campaign, ‘Chalta Hai, Ab Nahi Chalega’, urging consumers to reconsider the tendency to accept everyday compromises. The […]