Colloquial has conceptualised the first brand campaign for Prasuma, positioning the brand as a cultural insider that understands India’s enduring love for momos. Built around […]
Category: OOH
Zydus Lifesciences extends #LiverKiSuno campaign with influencer-led initiative
Zydus Lifesciences Limited has extended its #LiverKiSuno campaign through an influencer-led initiative scripted and produced by TheSmallBigIdea (TSBI), featuring actors Vivek Dahiya and Sana Makbul. […]
AB InBev celebrates International Beer Day with ‘Cheers to Beer’ campaign
On the occasion of International Beer Day, AB InBev is highlighting the role of beer in bringing people together through its global ‘Cheers to Beer’ […]
ASCI review finds most summer advertisements made misleading claims
The Advertising Standards Council of India (ASCI) has released its report, ‘The Heat Is On: ASCI Review of Summer Advertising Claims’, analysing 40 advertisements across […]
Xiaomi PatchWall partners Ventes Avenues and SuperCTV for premium CTV advertising
Ventes Avenues and SuperCTV have partnered with Xiaomi PatchWall to develop premium Connected TV (CTV) advertising solutions for the Indian market. The collaboration brings together […]
McCafé marks 200 outlets with Tara Sutaria-led campaign
McDonald’s India – North and East has expanded its McCafé footprint to 200 outlets across the region and introduced a new campaign featuring actor Tara […]
Tanishq unveils Festival of Diamonds campaign with Ananya Panday
Tanishq has introduced its latest Festival of Diamonds campaign featuring actor Ananya Panday, highlighting the elegance of natural diamond jewellery in everyday life. Conceptualised by […]
Licious highlights consistent fish quality in Chennai-focused campaign
Licious has unveiled a Chennai-focused campaign titled ‘Tharam Adhu Nirantharam’ (Quality that is always consistent), highlighting its commitment to delivering fresh and consistently cut fish […]
Nestasia unveils Raksha Bandhan campaign celebrating the joy of thoughtful gifting
Nestasia has rolled out its Raksha Bandhan campaign, ‘Gifts So Good, You’d Hate Gifting Them’, highlighting the emotional attachment people often develop to carefully chosen […]
VDO.AI study highlights role of Ad format and relevance in engagement
VDO.AI has released a study showing that AI-generated advertisements perform at levels comparable to traditionally created ads, with campaign engagement influenced more by ad format […]