Every few years, our industry finds itself asking the same question differently. Is this new technology going to change marketing forever? I’ve heard that question […]
Category: OOH
The next competitive advantage won’t be better AI, it’ll be better taste
Here’s a thought experiment. Take two brands in the same category, give them identical AI tools, identical budgets, and identical briefs. Come back in six […]
Aditya Birla Sun Life MF brings school lessons to financial planning
Aditya Birla Sun Life Mutual Fund (ABSLMF), in partnership with creative agency AGENCY09, has launched its Teacher’s Day campaign, ‘The Comeback Morcha’, offering a playful […]
Ugaoo unveils its new campaign featuring father-son duo Jackie and Tiger Shroff
Ugaoo has launched its latest campaign featuring the real-life father-son duo, Jackie Shroff and Tiger Shroff. Built around Jackie’s well-known and authentic love for plants, […]
Beyond the flat poster: Brands bet big on 3D spectacle
Outdoor advertising has entered a new era. Across premium streets, transit corridors and digital landmarks, the billboard is no longer merely carrying the creative — […]
The Hype Studio bags PR mandate for Integra Robotics
The Hype Studio has won the communications mandate for Integra Robotics, an Indian robotics and automation company developing homegrown technology for industrial, manufacturing and defence […]
Centrum launches Knowtrition campaign to raise micronutrient awareness
Centrum, Haleon’s multivitamin brand, has introduced its ‘Knowtrition’ campaign to encourage consumers to take a more informed and proactive approach to everyday nutrition and wellbeing. […]
Tata Trusts launch Vajood Rahe Maujood campaign to raise dementia awareness
The Tata Trusts has introduced a new dementia awareness campaign, ‘Vajood Rahe Maujood’, aimed at changing how people understand and respond to dementia in India. […]
Lauritz Knudsen brings everyday home experiences to life with Partner Hai Na
Lauritz Knudsen Electrical and Automation has unveiled its latest brand campaign, ‘Partner Hai Na’, drawing attention to the essential role electrical solutions play in the […]
AI visibility is the new SEO metric, and most brands aren’t tracking it
For years, SEO has been the benchmark for measuring digital visibility. Marketing teams have relied on keyword rankings, organic traffic, click-through rates, and impressions to […]