boAt has introduced its Apex Power Bank Series alongside a new brand campaign built around the proposition ‘Power That You Can Bank On’, highlighting the […]
Category: Featured
Publicis Groupe India bags marketing mandate for Raymond Lifestyle
Raymond Lifestyle Limited has brought its marketing operations under a single integrated partnership with Publicis Groupe India. The partnership covers Raymond Lifestyle’s complete brand portfolio […]
MOMS Outdoor believes best billboards blend into culture
Balancing visual impact with relevance often means saying no to bigger, flashier options. What trade-offs has MOMS Outdoor had to make on past campaigns to […]
IGP launches ‘The IGP Coffee Edit’ campaign for International Coffee Day
IGP has launched ‘The IGP Coffee Edit’, a new campaign marking International Coffee Day by bringing coffee-inspired products and personalised gifting options together on its […]
Macho Sporto unveils new brand campaign with Vicky Kaushal
Macho Sporto has launched its latest brand campaign, ‘Chaal Badal De’, featuring actor Vicky Kaushal as it looks to build a stronger connection with younger […]
Whisper World brings Nutrela Soya Chunks into Star Jalsha content
Whisper World has partnered with Patanjali Foods Ltd. to integrate Nutrela Soya Chunks into television content through an In-Content Advertising (ICA) campaign on Star Jalsha […]
Jupitice Justice building the missing digital layer for Indian justice
Jupitice Justice calls itself the world’s first “Meta Product Platform” for justice delivery, built without custom code per client. What does that mean operationally, and […]
DPDP is becoming a procurement filter, not just a legal requirement
The next big impact of India’s data protection regime may show up somewhere unexpected: the procurement desk. For years, enterprises largely treated data privacy as […]
KreditBee expands lending narrative with new ‘Bee Practical’ campaign
KreditBee has launched its latest campaign, ‘Bee Practical’, as it expands its communication beyond personal loans to highlight a broader range of lending products. The […]
Samsung Chennai plant’s growth fuels new opportunities for Sriperumbudur’s small businesses
Samsung’s Chennai manufacturing plant has become part of a broader industrial ecosystem in Sriperumbudur, Tamil Nadu, where the expansion of manufacturing, housing and employment is […]