Beco’s #WarOnWhatsHidden campaign has triggered a broader discussion around ingredient transparency, informed consumer choice and comparative advertising in the consumer products category. The campaign, which […]
Category: Featured
Fortune blends tradition and technology to reimagine Rath Yatra marketing
Fortune Sunflower Oil has created an immersive Rath Yatra experience in Puri by combining Odisha’s cultural heritage with AI, virtual and mixed reality, regional cuisine […]
Benevolve expands retail and e-commerce reach with AI skills intelligence
Benevolve has gained traction in the retail and e-commerce sector as organisations seek more agile, skills-based approaches to workforce management. The company aims to help […]
Pocket Entertainment crosses $500 million ARR with AI-led growth
Pocket Entertainment has crossed $500 million in annualised revenue run rate, marking 70 per cent year-on-year growth. The company says the milestone reflects the continued […]
Why long-term agency partnerships are making a strong comeback
A decade ago, the advertising industry was fragmented into a spectrum of specialists, and if a brand wanted to be part of one whole story […]
BharathCloud joins hands with Ibentos Partner to expand AI-powered marketing
BharathCloud has partnered with Ibentos, an AI-driven technology company operating across North America and India, to strengthen brand marketing, customer engagement and event technology initiatives […]
Apple releases iPhone 18 Pro with variable-aperture camera and A20 Pro
Apple has launched the iPhone 18 Pro and iPhone 18 Pro Max, introducing a new variable-aperture camera system, the A20 Pro chip, enhanced battery performance […]
Just In Time launches new campaign with Ayushmann Khurrana
Just In Time, the omnichannel watch retailer, has launched its latest brand campaign, ‘Watching Out For You’, featuring actor and brand ambassador Ayushmann Khurrana. The […]
The hidden balance sheet: Why the C-suite still fails employer branding
Inside the glass tower of a Fortune 500 tech firm, a quarterly strategy review is underway. Millions of dollars are allocated to a sleek rebrand: […]
The billboard goes digital: How DOOH quietly took over the skyline
There was a time when billboards simply occupied space. Today, they command attention, respond to audiences, deliver data, and increasingly form part of an intelligent […]