FTA Global has released its Agent Readiness Study 2026, assessing how prepared Indian e-commerce websites are for AI agents that increasingly influence product discovery, comparison […]
Category: Featured
Flipkart and SW Network turn Samsung Galaxy S25 offer into a ‘Too Good To Be True’ campaign
Flipkart has partnered with SW Network for a social-first campaign around its Big Billion Days offer on the Samsung Galaxy S25, using actor Tamannaah Bhatia […]
Tilt Brand Solutions appoints Giamaria Fernandes as President and Head of Design
Tilt Brand Solutions has appointed Giamaria Fernandes as President and Head of Design as the agency strengthens its senior creative leadership and expands its multidisciplinary […]
Vritti Solutions sees data trust as next competitive edge for Indian SMEs
The Indian market is crowded with global ERP and CRM players. Where does Ekatm compete most effectively, and what does Vritti Solutions offer mid-sized Indian […]
boAt launches Apex power bank series with new campaign focused on reliable power
boAt has introduced its Apex Power Bank Series alongside a new brand campaign built around the proposition ‘Power That You Can Bank On’, highlighting the […]
Publicis Groupe India bags marketing mandate for Raymond Lifestyle
Raymond Lifestyle Limited has brought its marketing operations under a single integrated partnership with Publicis Groupe India. The partnership covers Raymond Lifestyle’s complete brand portfolio […]
MOMS Outdoor believes best billboards blend into culture
Balancing visual impact with relevance often means saying no to bigger, flashier options. What trade-offs has MOMS Outdoor had to make on past campaigns to […]
IGP launches ‘The IGP Coffee Edit’ campaign for International Coffee Day
IGP has launched ‘The IGP Coffee Edit’, a new campaign marking International Coffee Day by bringing coffee-inspired products and personalised gifting options together on its […]
Macho Sporto unveils new brand campaign with Vicky Kaushal
Macho Sporto has launched its latest brand campaign, ‘Chaal Badal De’, featuring actor Vicky Kaushal as it looks to build a stronger connection with younger […]
Whisper World brings Nutrela Soya Chunks into Star Jalsha content
Whisper World has partnered with Patanjali Foods Ltd. to integrate Nutrela Soya Chunks into television content through an In-Content Advertising (ICA) campaign on Star Jalsha […]