Every marketing conference this year has a session on agentic AI. Almost none of them can tell you what that means on a Tuesday morning, […]
Category: Featured
EcoGadgets flags fraud in real time with AI-driven partner monitoring
Battery health is notoriously hard to assess without lab equipment. How does the AI infer battery anomalies from a doorstep visit rather than a teardown? […]
Colloquial builds Prasuma’s first brand campaign around India’s momo culture
Colloquial has conceptualised the first brand campaign for Prasuma, positioning the brand as a cultural insider that understands India’s enduring love for momos. Built around […]
Zydus Lifesciences extends #LiverKiSuno campaign with influencer-led initiative
Zydus Lifesciences Limited has extended its #LiverKiSuno campaign through an influencer-led initiative scripted and produced by TheSmallBigIdea (TSBI), featuring actors Vivek Dahiya and Sana Makbul. […]
AB InBev celebrates International Beer Day with ‘Cheers to Beer’ campaign
On the occasion of International Beer Day, AB InBev is highlighting the role of beer in bringing people together through its global ‘Cheers to Beer’ […]
ASCI review finds most summer advertisements made misleading claims
The Advertising Standards Council of India (ASCI) has released its report, ‘The Heat Is On: ASCI Review of Summer Advertising Claims’, analysing 40 advertisements across […]
Xiaomi PatchWall partners Ventes Avenues and SuperCTV for premium CTV advertising
Ventes Avenues and SuperCTV have partnered with Xiaomi PatchWall to develop premium Connected TV (CTV) advertising solutions for the Indian market. The collaboration brings together […]
Stratbeans brings AI-powered learning intelligence to healthcare workforce training
Stratbeans has introduced an AI-powered learning intelligence ecosystem designed to help healthcare organisations strengthen workforce training, streamline SOP management and improve operational readiness through its […]
McCafé marks 200 outlets with Tara Sutaria-led campaign
McDonald’s India – North and East has expanded its McCafé footprint to 200 outlets across the region and introduced a new campaign featuring actor Tara […]
Tanishq unveils Festival of Diamonds campaign with Ananya Panday
Tanishq has introduced its latest Festival of Diamonds campaign featuring actor Ananya Panday, highlighting the elegance of natural diamond jewellery in everyday life. Conceptualised by […]