SW Network has developed a new campaign film for Cleartrip’s Big Billion Days sale, using humour and animated bird characters to highlight how attractive travel […]
Category: Featured
ADbhoot creates ‘The Great Jewellery Festival’ for JGP with a festive ‘Mahol Marketing’ approach
ADbhoot has created ‘The Great Jewellery Festival’ for Jagannath Gangaram Pednekar Jewellers (JGP), positioning the festive campaign as a recurring retail property designed to make […]
Building stronger startups: A founder’s guide to growth, funding and the future of entrepreneurship
What are the biggest challenges first-time founders face while building a startup? Startups are not a “single input – output” model, they are like a […]
Gresbond by Kajaria announces Ranveer Singh as its new ambassador for its new campaign
Gresbond by Kajaria has announced Ranveer Singh, as the brand ambassador for Gresbond, who will front its new campaign, “Tile Expert Ka Tile Adhesive.” While […]
Findise building trust in the age of creators and communities
Consumer trust has shifted from brands to creators and communities. What do you think today’s consumer actually expects from a brand now, and how has […]
Roadcast using telematics to move fleets from reacting to preventing
Fleet operators often see fuel bills as fixed costs tied to distance and load, when overspeeding, harsh braking and idling can be quietly inflating that […]
FTA Global Study finds Indian e-commerce sites lag in AI agent readiness
FTA Global has released its Agent Readiness Study 2026, assessing how prepared Indian e-commerce websites are for AI agents that increasingly influence product discovery, comparison […]
Flipkart and SW Network turn Samsung Galaxy S25 offer into a ‘Too Good To Be True’ campaign
Flipkart has partnered with SW Network for a social-first campaign around its Big Billion Days offer on the Samsung Galaxy S25, using actor Tamannaah Bhatia […]
Tilt Brand Solutions appoints Giamaria Fernandes as President and Head of Design
Tilt Brand Solutions has appointed Giamaria Fernandes as President and Head of Design as the agency strengthens its senior creative leadership and expands its multidisciplinary […]
Vritti Solutions sees data trust as next competitive edge for Indian SMEs
The Indian market is crowded with global ERP and CRM players. Where does Ekatm compete most effectively, and what does Vritti Solutions offer mid-sized Indian […]