ZOFF Foods has launched a consumer awareness campaign titled ‘Know The Brand’, encouraging shoppers to look beyond price, packaging and brand familiarity when choosing whole […]
Category: Featured
Rohan Prakash starts a new position as Associate Vice President at WPP Media
WPP Media has named Rohan Prakash as Associate Vice President, marking his latest move in a career spanning media strategy, account management and planning. Prakash […]
The future of marketing lies in smarter storytelling and measurable business impact
As consumer attention becomes increasingly fragmented across platforms, what emerging shifts in audience behaviour do you believe marketers are still underestimating? Consumer attention is now […]
Philips brings Sushmita Sen on board for new Airfryer campaign
Philips has launched its latest advertising campaign, ‘Airfryer Matlab Philips’, featuring actor and entrepreneur Sushmita Sen as its brand ambassador. The campaign aims to strengthen […]
The real story behind AI visibility, client trust and 3D billboards
Client confidentiality is now being raised in pitch rooms, not just contracts as clients want to know which AI tools are used and where their […]
Vinod Cookware brings Ganesh Chaturthi to life through creator-led modak storytelling
Vinod Intelligent Cookware has unveiled its digital campaign, ‘Modak Masterclass feat. Chef Nehal’, for Ganesh Chaturthi, blending festive culinary traditions with creator-led digital storytelling. The […]
Beco campaign sparks wider conversation around ingredient transparency
Beco’s #WarOnWhatsHidden campaign has triggered a broader discussion around ingredient transparency, informed consumer choice and comparative advertising in the consumer products category. The campaign, which […]
Fortune blends tradition and technology to reimagine Rath Yatra marketing
Fortune Sunflower Oil has created an immersive Rath Yatra experience in Puri by combining Odisha’s cultural heritage with AI, virtual and mixed reality, regional cuisine […]
Benevolve expands retail and e-commerce reach with AI skills intelligence
Benevolve has gained traction in the retail and e-commerce sector as organisations seek more agile, skills-based approaches to workforce management. The company aims to help […]
Pocket Entertainment crosses $500 million ARR with AI-led growth
Pocket Entertainment has crossed $500 million in annualised revenue run rate, marking 70 per cent year-on-year growth. The company says the milestone reflects the continued […]