Licious has unveiled a Chennai-focused campaign titled ‘Tharam Adhu Nirantharam’ (Quality that is always consistent), highlighting its commitment to delivering fresh and consistently cut fish […]
Category: Featured
Nestasia unveils Raksha Bandhan campaign celebrating the joy of thoughtful gifting
Nestasia has rolled out its Raksha Bandhan campaign, ‘Gifts So Good, You’d Hate Gifting Them’, highlighting the emotional attachment people often develop to carefully chosen […]
Preparing brands for the AI recommendation economy
Your report shows that while 99.2% of brands are recognised by name, only 12.4% appear in AI-generated category recommendations. What’s the biggest misconception CMOs have […]
VDO.AI study highlights role of Ad format and relevance in engagement
VDO.AI has released a study showing that AI-generated advertisements perform at levels comparable to traditionally created ads, with campaign engagement influenced more by ad format […]
Reliance Trends unveils Onam campaign celebrating individual style
Reliance Trends has launched its latest Onam campaign, created by PlusOne Design, featuring actor Preity Mukundhan, dancer and content creator Sarangi Shyam, and DJ Attakkari. […]
Fevicol MR rolls out Spider-Man special packs
Fevicol MR, from Pidilite Industries’ art and craft portfolio, has introduced four Spider-Man-themed special edition packs as part of its latest consumer initiative. Each pack […]
Sprite launches ‘Spicy Laga. Sprite Utha.’ campaign with Sharvari and Sunil Grover
Sprite has unveiled its new campaign, ‘Spicy Laga. Sprite Utha.’, celebrating the growing popularity of spicy food among consumers and positioning the lemon and lime-flavoured […]
Netcore rebrands as Netcore.ai with agentic marketing platform
Netcore Cloud has announced its rebranding to Netcore.ai, marking its transition to an agentic marketing platform. The company said the new identity reflects a shift […]
Burger King launches retro-themed Boomer King menu
Burger King has launched Boomer King, a limited-time menu inspired by television shows from the 1980s and 1990s. The menu has been available since July […]
Wipro Consumer Care to acquire Philippines-based S brands
Wipro Consumer Care International (WCCI) has signed a definitive agreement to acquire 100 per cent shareholding of Philippines-based S Brands Consumer Care Inc. (S Brands), […]