Mondelez India has unveiled its latest offering, Oreo Golden, introducing a vanilla-inspired twist to its iconic cookie experience in the Indian market. The new variant […]
Category: Featured
True Balance launches humour-led campaign around everyday financial challenges
True Balance has launched a new campaign focused on everyday financial situations, highlighting moments when consumers face unexpected expenses and urgent monetary requirements. The campaign […]
NGenious Solutions bridges the gap between business vision and cloud reality
Why is process automation not just an IT initiative but a business transformation initiative, and how does NGenious’s positioning reflect that? Process automation is often […]
Rose Audio Visuals launches branded content division Connect NXT
Rose Audio Visuals has announced the launch of Connect NXT, a dedicated branded content division aimed at creating meaningful narratives for brands as audiences increasingly […]
HealthQuad invests in LifeSigns to expand AI-led predictive patient monitoring
HealthQuad has announced an investment in LifeSigns, an AI-powered remote patient monitoring platform focused on predictive healthcare solutions. The investment aligns with HealthQuad’s healthcare innovation-led […]
Beyond the celebration: What National Technology Day 2026 really demands
Every May 11, India pauses to remember a morning in 1998 when a mission codenamed Operation Shakti, where Indian scientists detonated three nuclear devices underground, […]
Disney shares rise 7 per cent after revenue beats expectations
The Walt Disney Company has reported quarterly revenue of US$25.17 billion, surpassing Wall Street expectations, as growth in its streaming and theme park businesses helped […]
Netflix Awards Rs 300 crore media mandate to Initiative India
Netflix has awarded its media mandate to Initiative India, part of Omnicom Media Group, after a multi-agency pitch process for the streaming platform’s estimated Rs […]
Alliance Media expands Uganda presence with acquisition of Brandit Outdoor
Alliance Media has acquired Brandit Outdoor, a Kampala-based out-of-home advertising operator, further expanding its presence in East Africa’s growing OOH market. Financial details of the […]
Creative quality plays a critical role in OOH campaign success
Clear Channel Outdoor and Super Optimal have released a new analysis indicating that creative quality is emerging as a major factor influencing the performance of […]