As digital advertising becomes increasingly AI-driven, how do you see AI transforming the way brands identify audiences, understand context, and optimise media investments? AI is […]
Category: Featured
AnyMind Group launches AnyCreator Stream to power live creator monetisation in India
AnyMind Group has introduced AnyCreator Stream in India to simplify how creators manage live-streaming activities and build commercial opportunities around their audiences. The web-based platform […]
VDO.AI report finds festive shoppers increasingly ready to buy through ads
VDO.AI’s Festive Consumer Index 2026 has revealed that festive shopping is becoming a more considered journey, with consumers comparing brands, evaluating offers and seeking greater […]
Ujjivan SFB challenges ‘Small’ perception with Madhavan-led brand campaign
Ujjivan Small Finance Bank (Ujjivan SFB) has launched a new brand campaign, ‘Nothing Small About Us’, with acclaimed actor and Padma Shri awardee R. Madhavan […]
Hershey’s India finds comfort in the chaos of everyday life
Hershey’s India has launched its latest campaign, “Life Is Hard, Par Hershey’s Hai Na Yaar,” conceptualised by TBWA\Lintas, part of Omnicom Advertising India. The campaign […]
Porter’s new campaign challenges everyday logistics jugaad among business owners
Colloquial has conceptualised a new pan-India campaign for Porter, focusing on business owners’ everyday habits and questioning the continued use of familiar but inefficient logistics […]
Wondrlab and Hector bring outcome-led intelligence to quick commerce
Hector, Wondrlab’s proprietary commerce technology platform, has expanded its quick-commerce offering with an outcome-led, technology-driven approach that brings advertising, inventory and market fulfilment intelligence together. […]
FTA Global examines how location and language influence AI brand recommendations
FTA Global has released “The Context Report”, examining how AI chatbots such as ChatGPT and Gemini can provide different brand recommendations when the same buying […]
Taneira celebrates Mother-Daughter bonds through Durga Pujo campaign
Taneira has unveiled its Durga Pujo campaign, ‘From a Mother’s Hands to Yours’, which connects Maa Durga’s return to her maternal home with a daughter’s […]
JioHotstar and Samsung bring stories to life with Galaxy Z Fold8 collaboration
JioHotstar and Samsung India have joined forces for a new brand collaboration centred on the Galaxy Z Fold8, highlighting how the foldable smartphone’s expanded display […]