Bright Outdoor Media Limited has announced its entry into curated events and experiential marketing, marking a new phase in the company’s evolution as an integrated […]
Archives
Starcom wins Flipkart Group’s media mandate
Publicis Groupe’s Starcom India has secured Flipkart Group’s integrated media mandate, valued at around Rs 750 crore, replacing the incumbent agency EssenceMediacom. The mandate spans […]
Tanishq rolls out campaign with Ananya Panday as the face of the brand
Tanishq has rolled out its latest brand campaign featuring actor Ananya Panday as the face of the brand. Conceptualised by Lintas, the campaign highlights the […]
DS Group and MOMS Outdoor unveil Living Billboard at Delhi–Noida gateway
Dharampal Satyapal Group (DS Group) has launched Living Billboard, a plantation-driven outdoor awareness campaign conceptualised and executed by MOMS Outdoor, blending sustainability with large-format outdoor […]
Madison Media launches MbrAIn to drive strategic media planning in India
Madison Media has unveiled MbrAIn, described as India’s strategic media planning agent for brands, alongside its proprietary Growth Planning System (GPS). The platform is designed […]
Girlyveda turning dismissed symptoms into meaningful care
What inspired the founding of Girlyveda, and how does your personal experience continue to influence the brand’s mission today? Girlyveda wasn’t born in a boardroom. […]
Times OOH brings festive cheer to Mauritius Airport this christmas
Times OOH has turned Mauritius Airport into a vibrant festive space this Christmas, creating a warm and memorable welcome for travellers during the holiday season. […]
J.K. Shah Classes ties up with Jaro Education to expand online commerce learning
J.K. Shah Classes (JKSC), part of the Veranda Learning ecosystem, has entered into a partnership with Jaro Education to scale outcome-oriented commerce education through digital […]
AMFI takes ‘Mutual Funds Sahi Hai’ message to Andheri metro station
The Association of Mutual Funds in India (AMFI) has extended its nationwide investor awareness initiative by branding Mumbai Metro Line One’s Andheri Metro Station as […]
How AI can make financial services more transparent for everyday investors
Artificial Intelligence (AI) has the potential to significantly enhance many aspects of financial services for all its stakeholders. The financial service industry has often been […]