Lauritz Knudsen Electrical and Automation has unveiled its latest brand campaign, ‘Partner Hai Na’, drawing attention to the essential role electrical solutions play in the […]
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AI visibility is the new SEO metric, and most brands aren’t tracking it
For years, SEO has been the benchmark for measuring digital visibility. Marketing teams have relied on keyword rankings, organic traffic, click-through rates, and impressions to […]
Reliance Consumer Products expands into ice cream with Bombay Creamery
Reliance Consumer Products has expanded its presence in India’s fast-growing FMCG and food sector with the launch of Bombay Creamery, marking its entry into the […]
HDFC Bank and Kinnect turn comedy into digital fraud awareness
HDFC Bank and Kinnect have expanded the bank’s Vigil Aunty fraud-awareness platform with a seven-episode stand-up comedy special, ‘Vigil Aunty Says – Laziness Saves’, streaming […]
Vi refreshes brand identity and teases new campaign with Shah Rukh Khan
Vi has unveiled a refreshed brand identity, marking a new phase in its evolution from a traditional telecom provider towards a technology-driven partner focused on […]
Pure & Sure launches ‘Eat! Without Worry’ campaign to build consumer trust
Pure & Sure has launched a new brand campaign, ‘Eat! Without Worry’, aimed at addressing the growing concerns, myths and uncertainties that influence consumers’ everyday […]
How AI is rewriting the rules of client confidentiality
In the blink of an eye, AI became almost ubiquitous. Naturally, organisations began to move quickly to integrate it across almost every layer of work, […]
From training to performance: Making knowledge work in real time
Training was always the easy half of the equation. Performance was half worth chasing and for twenty years, we measured the wrong one. Herman Ebbinghaus […]
How AI and real-time data are making rural DOOH smarter
Advertising budgets across India have been steadily reallocating from print and television towards digital and out-of-home formats. From Vritti’s vantage point, how significant has this […]
Flipkart Ads launches Saarthi to support seller growth
Flipkart Ads has launched ‘Saarthi’, an Ads Partner Program designed to help sellers improve their advertising capabilities through AI-powered tools and expert agency support at […]