Apple has launched the iPhone 18 Pro and iPhone 18 Pro Max, introducing a new variable-aperture camera system, the A20 Pro chip, enhanced battery performance […]
Archives
Just In Time launches new campaign with Ayushmann Khurrana
Just In Time, the omnichannel watch retailer, has launched its latest brand campaign, ‘Watching Out For You’, featuring actor and brand ambassador Ayushmann Khurrana. The […]
The hidden balance sheet: Why the C-suite still fails employer branding
Inside the glass tower of a Fortune 500 tech firm, a quarterly strategy review is underway. Millions of dollars are allocated to a sleek rebrand: […]
The billboard goes digital: How DOOH quietly took over the skyline
There was a time when billboards simply occupied space. Today, they command attention, respond to audiences, deliver data, and increasingly form part of an intelligent […]
AdCounty Media strengthens AdTech portfolio with Adaxx Pro integration
AdCounty Media India Ltd. has updated the market on its acquisition of a 99.95 per cent stake in Adaxx Adtech & Media LLP for Rs […]
Netcore joins hands with GlobalPay for Real-Time Customer Connections
Netcore has partnered with WSFx Global Pay Ltd. (GlobalPay) to transform customer engagement by bringing omnichannel marketing automation and a Customer Data Platform (CDP) together […]
Foxtale brings Shah Rukh Khan to the ‘Surface-to-Source’ skincare story
Foxtale has unveiled the second film in its latest campaign featuring Shah Rukh Khan, built around the skincare brand’s ‘Surface to Source’ philosophy. The film […]
AI won’t replace agencies, it will replace average thinking
Over the last year, one question has followed me into almost every client meeting, conference and industry panel: “Is AI going to replace agencies?” My […]
The future of branding: Designing for attention, emotion and authenticity
PlusOne Design works at the intersection of creativity, design, and business. What is your approach to turning a brand’s vision into a design language that […]
The rise of synthetic influencers and what they mean for authenticity
Every few years, our industry finds itself asking the same question differently. Is this new technology going to change marketing forever? I’ve heard that question […]