Centuary Mattresses has released a digital campaign film titled ‘Better Moments Begin Here’ to mark World Sleep Day, alongside a mattress donation initiative aimed at […]
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Lakmé unveils ‘I Earned It’ campaign featuring Aneet Padda
Lakmé has launched a new campaign titled ‘I Earned It’ featuring actor and brand ambassador Aneet Padda to promote its latest product line, the Lakmé […]
Redefining brand presence inside content
How do you differentiate Whisper World from traditional branded content or product placement agencies? Traditional branded content and product placement, and Whisper World’s In-Content Advertising […]
Liqvd Asia wins digital communications mandate for Woodland
Liqvd Asia has secured the digital communications mandate for Woodland, further strengthening the agency’s portfolio of consumer and lifestyle clients. Under the agreement, Liqvd Asia […]
Bajaj Auto rolls out DCO-Driven CTV campaign for Triumph
Bajaj Auto has partnered with VDO.AI and Dentsu India to roll out a high-impact Dynamic Creative Optimisation (DCO)-powered Connected TV (CTV) campaign for Triumph Motorcycles, […]
Solitaire introduces AI-powered C-Series interactive flat panels
Solitaire has released its C-Series Interactive Flat Panels (IFPDs), a next-generation display solution aimed at redefining digital classrooms and collaborative workplaces. The new C-Series integrates […]
FTA Global secures digital marketing mandate from Apex Group
FTA Global has won the digital marketing mandate for Apex Group, marking a significant addition to its client portfolio. The one-year engagement will see FTA […]
UFO announces ‘India’s Biggest Cinema Moment Ever’ with dual mega release
UFO Cine Media Network has unveiled its marquee initiative titled “India’s Biggest Cinema Moment Ever”, built around the simultaneous nationwide release of two high-octane entertainers, […]
Dubai’s viral CGI billboard blurs the line between real and digital
A visually striking CGI advertisement on a Dubai highway has gone viral for looking almost unbelievably real. The campaign, created for Nissan Middle East, features […]
PoppiGo Partners with Slay Media to amplify ‘NoPause’ digital identity
PoppiGo has announced a strategic partnership with Slay Media, the independent creative agency founded by Khushboo Mulani. The collaboration aims to strengthen PoppiGo’s bold, performance-led […]