Wendy’s India has introduced five new burger flavours under its ‘The Great Burger Scam’ campaign, with prices starting at Rs 59. The offering combines global flavour profiles with accessible pricing, bringing more variety to the value burger segment.
The new range features five flavours: Chipotle, Chimichurri, Korean, Teriyaki and Makhani. Available in both vegetarian and chicken options, the burgers are priced between Rs 59 and Rs 99.
Through the campaign, Wendy’s aims to challenge the conventional value burger offering, which often focuses on basic choices, by introducing a wider range of flavours at accessible price points. The initiative encourages consumers to explore different food experiences without spending more.
Mohit Mahajan, AVP – Marketing, Rebel Foods, said, “Consumers today are looking for more than just a good deal. They want variety, exciting flavours and experiences that feel worth trying. With ‘The Great Burger Scam’, we wanted to turn the usual value burger narrative on its head. Five distinct flavours, globally inspired choices and prices starting at ₹59, it almost sounds too good to be true! Through this campaign, we want to make flavour exploration accessible to everyone while bringing a little fun and surprise to the everyday burger experience.”
The campaign targets Gen Z and Millennial consumers who are exploring new food experiences while remaining conscious of their spending. It also highlights Wendy’s positioning in India’s food market by introducing globally inspired flavours within the everyday value burger segment.
Launched in November 2026, the range is available at Wendy’s India dine-in restaurants and through online delivery platforms.
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