airpay money has launched ‘Safalta Ka Sukoon’, a festive season campaign that places financial wellness at the centre of the celebrations. Part of its broader ‘Tyohaar Aapka. Zimmedari Humari’ campaign, the initiative encourages people to take a moment to reflect on their financial health and understand where they stand.
The campaign centres on airpay money’s Financial Health Check (FHC), an in-app and web-based feature that allows users to assess their financial wellness based on information about their income, savings, insurance coverage, liabilities and investments. It generates a Financial Health Score that provides users with an overview of their position across key financial areas, including insurance coverage, investments and emergency savings.
The campaign film follows a man during the festive season as he walks through the home he has built, passing photographs that capture the early years of his career. As his earnings and responsibilities have grown, he takes a moment at dusk to access the Financial Health Check on the airpay money app. The film depicts his response to the score and the clarity it offers about his financial position. It is being released across social media platforms, with an OTT rollout planned.
Commenting on the campaign, Kumar Binit, CEO, airpay money, said, “The festive season is when families take stock of the year gone by and celebrate how far they have come. With ‘Safalta Ka Sukoon’, we want to add one more ritual to that moment: a few minutes to understand your own financial health. Real financial wellness begins with awareness, and the Financial Health Check is built to help more Indians get that clarity, simply and at their own pace.”
Shreyas Deshmukh, AVP Marketing (B2C), airpay, added, “We see the festive season as more than a time for celebration; it is a moment of reflection. Every year, people look back at what they have achieved, and ‘Safalta Ka Sukoon’ brings financial wellness into that reflection with a simple question: do you know where you stand with your money? The Financial Health Check helps answer it in a few minutes, and that is the conversation we want ‘Safalta Ka Sukoon’ to start.”
The campaign film has been produced by The Bombay Digital Company. Arhaan Shaikh, Co-Founder, The Bombay Digital Company, said, “With ‘Safalta Ka Sukoon’, we wanted to tell the quieter story: that real success is not only what you build, but how well it is looked after.”
Through the campaign, airpay money aims to encourage individuals to understand their current financial position and make financial health checks part of their festive season reflection.
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